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17 May 2013
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Value added Fast Friday at IMS

As IMS rubs its hands together and gleefully prepares to spend its own tax money on moving both its facility and fan engagement into the modern era, the question is how to spend the money.  Since I have absolutely no qualifications to offer any suggestions or advice,  I feel compelled to do so.

The obvious and easy answer is to simply maintain the existing facility.  Roads need repaved, rust needs scraped, and walls need painted; money needs to be spent on this every year, and while maintenance does not necessarily enhance the fans experience, lack of maintenance absolutely devalues it.  And value for the fan is paramount in attracting patrons who will continue to attend the Indianapolis 500 and other events at IMS in the future.

At sports venues across the country, the concept of “value added” is at the forefront.  Go to a Major League baseball game and you can purchase tickets in a section that includes food and drink.  At NFL stadiums, your tickets for the club section often includes concession servers and private restrooms.  Barcoded tickets often carry extra benefits that can be redeemed at concession and merchandise stands.  Basically, owners have found a way to add value, or at least appear to add value, to attending an event.  In the past, this value was almost always reserved for the captains of industry and their minions sitting in the suites.  Extra value cost a lot of extra money.  But after these suites dwellers were mined for their cash, team owners cast their gazes at the hoi polloi in the bleachers and realized that there were ways to extort extract more money from them.  And let’s face it, the metrics of management showed that giving the plebes a little something extra once in while made them feel so good that they spent even more and came back again because their experience had “value added.”  The question is how can IMS add value to the experience at the Indy 500 and other events?

IMS has already started to add value to the Indianapolis 500.  The new Snake Pit, with DJ’s Afrojack and Diplo, absolutely adds value to the young people who go to the race, not to see the cars, but to see these celebrities and hear their music.  Many of these people will return again next year, quite likely because their experiences were enhanced.

The addition of the zip line that will be moved around the facility during the month has been much reviled by many hard-core racing fans as a gimmick, which it absolutely is, but will it bring local fans out during practice, qualifications, and Carb Day?  Yes, it will, and that is added value to the consumer.

The Bronze Badge at $100 and Junior Garage Credential for $75 are tremendous added values.  Access to restricted areas and special events is an easy and relatively cheap way to make people feel special.

Those are here now.  But how can IMS add value in the future?  Here are some ideas:

  • More and mobile video boards are needed.  The current ones are dark, blurry, and out-of-date.  Instead of enhancing the fans’ experience, they diminish it.  The modern fan expects more.  Instead of installing permanent video boards that are likely to be obsolete in a very short time, lease or buy portable devices that can moved around the facility as needed.  These can be updated when necessary, and IMS Productions could become the leasing agent of these portable boards when not in use at IMS.  That can add value to not only IMS but the whole IZOD IndyCar Series.
  • Special sections with ticketed benefits are necessary.  For an upcharge, ticket holders can get concessions and merchandise by simply having their tickets scanned.  This can include special lines for patrons with these tickets.  There should be club sections where fans have wait staff to take their concession orders.  Fans love to feel like they have something others do not.  If IMS wants to see tickets to the Indianapolis 500 be a premium again, then they need to offer premium services.  And they can charge a premium for these tickets.
  • Add seatbacks in the Vistas.  These massive sections in the turns have fantastic sight lines and back-breaking benches.  If  money and space are a limitation, then add an extra cost to the ticket to include a temporary seatback.  At major college venues, this is an upfront cost and the seatback is installed for you.  Currently, you have to rent the seatback on-site at IMS and lug it up the Vista yourself.  This would absolutely be a value added option.
  • More special parking is in order.  This year, the Speedway charged $75 for front row infield parking and $25 for general admission infield parking.  They even offered front row parking in the North 40 lot outside Turn 3.  I guarantee that every patron who paid money for these spots feels special.  It is value added, baby.  Find parking in every nook and cranny and charge for it.
  • Make sure the facility has the best cell phone reception in the world.  Your event can’t be the greatest if some things are the worst.  Today’s fans demand that their handheld devices work on all networks.  The Verizon IndyCar 13 app is fantastic, but not if I can’t use it at the race.  If it does not work at the 500, then I walk out with my experience less than enhanced.  I will be upset with IMS and Verizon.  Spend your money on making sure the fans basic expectations are met.

The formula for value added is simple.  Make it fun, make me happy, make me feel special.  Make it seem that I get something for nothing.  For me, the racing is enough, but for the vast majority of fans, it’s not.  Modern fans want to have a great experience, not just a great race.  Everything at the event needs to be incomparable.  IMS legend Eddie Sachs said it best: “If you can’t win, be spectacular.”  With its history and pageantry, IMS should have no problem making the experience spectacular for its patrons.

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12 May 2013
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The Indianapolis Motor Speedway’s past is not its future

I doubt if Tony Hulman ever envisioned the Indianapolis Motor Speedway being what it is today: a multi-race, multi-series venue poised to add lights and reap a favorable interest free loan from the state of Indiana derived from its own taxes.  The fact is, he never had to see this future.  Under Hulman’s watch, the Indianapolis Motor Speedway opened its doors to the public on May 1st each year and closed them after the facility was cleaned in early June.  As long as one race a year made a profit and allowed some improvement to the facility, everything was copacetic.

But a funny thing happened to IMS on its long march to immortality – the American sports’ fan changed.  While still loving iconic facilities like IMS, Churchill Downs, and Augusta National, fans want more than an event; they want an experience that transcends the event itself.

Before a knee jerks in response, I will add that a die-hard race fan does not need more than the Indianapolis 500 offers.  The slow, daily rise in speed at practice, the expectant pause as fans wait for each lap time during Pole Day, the shattering disappointment or the sudden euphoria of Bump Day are moments of history repeated every year.  On race day, the march of bands, “Back Home Again,” the invocation, and “Gentlemen, start your engines” prove to us that we share something with history.  These links to Indy’s past are powerful reminders that we are not alone as we ride the wave of history into our individual futures.  The power behind that wave is our shared human experiences.  For race fans, that shared experience is the 96 other Indianapolis 500′s that have come before now.  The problem is that not everyone cares about the history.  Many just care about right now.

Tony George, Tony Hulman’s grandson, changed the history of the Indianapolis Motor Speedway.  Under his watch, the original Snake Pit in the first turn was sanitized.  His vision was a venue that was clean and safe for its patrons.  Do I miss the original Snake Pit?  I don’t miss it as place to watch the race, but I miss it as a touchstone of the past.  IMS has hijacked and monetized it by adding modern music and amenities that attract modern fans.  Face it, the original Snake Pit was a place to party and watch one lap of the race.  The new version is a corporate attempt to lure a specific demographic of twenty-somethings into the track to have an experience that will bring them back again.  It helps create a history for them that does not include listening to Donald Davidson amaze with his arcane knowledge of races, cars, and drivers.  IMS and IndyCar need the fans in the new Snake Pit to come back in the future just as much as they need the die-hards to continue their love affair with history.

George also added a road course, a new Pagoda, modern garages, and, most galling to purists, additional races with F1, NASCAR, and MotoGP.  While not to the liking of many purists who want to see IMS remain host to the Greatest Spectacle in Racing only, the track and its owners have a vision for the future that includes racing at night and most likely another IndyCar race on the road course.  While reviled by many, these are simply economic decisions to improve the bottom line.

If adding lights increases the attendance at the Brickyard 400, then add lights.  If adding an IndyCar race to the road course is profitable, then add it.  Will it diminish the historical relevancy of the 500?  Maybe, but I doubt it could be diminished much more than it is now to the vast majority of people who just do not care.  For the continued success of the Speedway, more money needs to be made and more fans need to be found.  The die to maximize profits was cast when all the major infrastructure upgrades that were needed were made.  These upgrades to seating, technology, and the fan experience need to be made every year.  Money is needed to support these upgrades, and fans are needed to supply the money.  Fans want video boards and dependable cell service.  Maybe we are spoiled, but these are the expectations.  Attendance, sponsors, and TV ratings are the coin of the realm when it comes to profits.  Businesses that survive use sound business practices.  IMS is no longer a hobby for a philanthropic family; it is the source of income.

The cost of keeping a historic venue like IMS up and running is enormous.  While I certainly like touring historically significant houses, I would not enjoy the daily and expensive upkeep that such a house requires.  Plus, I like the modern conveniences that I have come to expect in life.  The cost of maintaining the facility at 16th and Georgetown will never decrease.  The business masters at IMS will spend money only if they can make more money.  If not, you can expect cracks in the foundation and dandelions in the grass, just like at home.  You can only slap paint on the old gal for so long.  Sooner or later, you have to feed the bulldog.

So bring on the tin-tops, the motorcycles, the sports cars, and a second IndyCar race if it makes more money and allows the Greatest Spectacle in Racing to still be exactly that and not just some faded piece of history.  Winston Churchill said it best: “If we open a quarrel between past and present, we shall find that we have lost the future.”  It is time for fans of the Indianapolis Motor Speedway and the Indianapolis 500 to accept that the future is now.

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06 May 2013

Ten Worthless Opinions: Sao Paulo Indy 300 Samba Edition

Dancing is life in Brazil.  The main straight for the Sao Paulo Indy 300 is the Sambadrome, the 30,000 seat home to the carnival parade put on by the samba schools in Sao Paulo.  The samba schools are year-round organizations that are the social hub of the city.  Think the Mardi Gras krewes in New Orleans or the 500 Festival for the Indianapolis 500.  You can always count on New Track Record to sprinkle a little culture in with the racing.  With that in mind, here are this week’s WO’s (worthless opinions) on the IndyCar dance soiree in the streets of Sao Paulo.

1.  Of course, you have to get to the dance first.  Penske Racing may have outsmarted itself by waiting to put down a hot lap in the first round of knock-out qualifying.  Both Helio Castroneves and Will Power were unable to get a time since Tristan Vautier and James Jakes both had problems on track and the clock kept on ticking.  The line to the dance starts in the back, boys.  The Andretti Autosport strategy of banking a lap early paid off for pole sitter Ryan Hunter-Reay.  Will this become the strategy in future rounds of road and street course qualifying?

2.  Like a dance, a race needs a great first step.  The long straight of the Sambadrome allowed a stellar start and great restarts all day.  It is a matter of fairness.  Backmarker or not, no driver should be at a disadvantage at the beginning of a race other than that of his qualifying position.  The hairpins at St. Pete and Long Beach are unfair on starts and restarts to any driver from the middle of the pack back.  If you cannot get all the cars lined up in a fair way, then standing starts are in order.

3.  The Penske boys just didn’t seem to have the rhythm at Sao Paulo.  It’s low-hanging fruit, but Dancing with the Stars champion Helio Castroneves and his dance partner Will Power stepped on each other’s toes going into the newly designed first turn.  Come on guys, figure out who’s leading.

4.  After moving quickly through the field, Power’s day ended with what seems to be the new IndyCar problem du jour: a header fire.  Will there be more flames at Indy?  Castroneves, always the entertainer, even did a nifty pirouette in the first turn to show the crowd that he still has some sick dance moves, but the judges weren’t impressed with his cha-cha as he headed to the back of the pack.

5.  There didn’t seem to be any wallflowers at this ball, though.  Everyone wanted to dance.  Passing was happening throughout the field.  The problem with a television broadcast is the inability to follow action throughout the field.  A street course, live or on television, only allows you to see what happens in front of you.  Ovals allow you to see action building.  At the risk of sounding like a shill, that’s why you should attend an IndyCar oval race.

6.  The boys in the booth back in Indianapolis did what they could with the Brazilian television feed.  Jon Beekhuis added intelligent technical commentary without speaking down to the ordinary fan, and Robin Miller apparently had nothing better to do, so he showed up in the studio.  Miller is the most underutilized asset of the NBC Sports broadcasts.  He has value.  Find him something to do, or don’t invite him to the dance.

7.  Spec racing or not, the IZOD IndyCar Series is fun to watch.  Whoever choreographed this big dance number deserves an award.  Edginess permeated the day.  Multiple, and interminable, cautions ruled.  Takuma Sato took the lead late and fought off Josef Newgarden before finally succumbing to James Hinchcliffe on the last turn of the last lap.  The newly patient Marco Andretti quietly finished third.  NASCAR had the “Big One” at Talledega and made the news.  IndyCar just continues to have the best racing on the planet and is ignored.  I guess the dance marathon at Talledega was more exciting than the IndyCars doing the lambada at Sao Paulo.  America still like its dancing and racing the old-fashioned way: boring.

8.  The judging of this particular dance contest was called into question on both the broadcast and social media.  As the laps wound  down, Takuma Sato made some highly questionable moves to keep James Hinchcliffe behind him.  Beaux Barfield gets the benefit of the doubt if only for being so transparent on the fact that something is being investigated.  The secrecy and favoritism that typified race control in the past has disappeared.  Of course, that does not mean that every call is correct.  If those moves had happened between cars fighting for 4th and 5th, would the call have been the same?  One would hope so, but no one likes to see the winner decided on a call on the last laps.  Blocking?  Yes.  Right call?  Yes.  As Townsend Bell said on the broadcast, “It’s good, hard, knife fighting racing.”

9.  Sarah Fisher Hartman Racing and A.J. Foyt Racing are fast becoming the stories of the year.  These single car entries are tap dancing at the front of the pack and challenging for wins.  The spec formula for the Dallara DW12 was designed to do just this – give smaller teams a chance to win.  It’s working.  Of course, since it benefits the smaller teams, Chip Ganassi will have a problem with it.  Don’t those teams know they are the chorus, not the headliners?

10.  The belle of the ball was James Hinchcliffe, though.  He pressured Sato after Newgarden fell back and took advantage of Sato’s last corner slide to duck under him for the victory.  The bigger story is Andretti Motorsport.  After years of being the best dancer in the chorus, the Andretti team is auditioning to be the prima ballerina in the IndyCar company.  The aging grande dames of Penske and Ganassi are just not quite as robust and hungry as Michael Andretti’s team.  It is interesting to note that Andretti Autosport does not split its resources and time with a NASCAR team but has instead invested in the IndyCar ladder series.  It takes focus to be a champion.

All in all, the IndyCar samba in Sao Paulo was a great performance.  While the ratings may not be as high as Dancing with the Stars, I’ll take Dancing with the Dallara anytime.  It’s time to quick step to Indy.

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29 Apr 2013

The Mods and Rockers: what IndyCar can learn from British pop culture

The IZOD IndyCar Series needs fewer Mods on scooters and a few more Rockers on motorcycles

In the recent NASCAR Nationwide race at Richmond, a typically long and relatively boring race was spiced up by a post race contretemps between Brian Scott and Nelson Piquet, Jr.  It was the kick felt around the racing world as Piquet, Jr. took rather low aim as he connected with Scott below the belt.  The juxtaposition of Scott, your typical American stock car racer, and Piquet, Jr., a Brazilian scion of F1 champion Nelson Piquet seemed oddly familiar.  Suddenly, an image from popular culture came flashing back.  The fight between Piquet, Jr. and Scott was a modern version of the British conflict between the Mods and the Rockers in the early 1960′s.  It certainly ramped up the media interest in the Richmond Nationwide race, just as the events in the ’60′s exploded in the British media.  And truth be told, it is exactly what IndyCar needs in 2013.

To make my point, a little history lesson is in order.  If you are not familiar with the Mods and Rockers, I did some time-consuming and exhaustive research on the subject (I went to Wikipedia and watched the TV show Cafe Racer on Velocity).   The Rockers were rock and rollers who wore leather and rode British motorcycles like BSA’s, Triumphs, Nortons, and Vincents.  In other words, tough guys.  The Mods were clean-cut, suit-wearing, jazz and R & B aficionados who drove scooters.  We would probably call them preppies today. The two groups had some near riots that sent the British press into paroxysms of angst and conjured images of youth run amok.  All of this brings us to what the IZOD IndyCar Series needs right now.

IndyCar is all Mods and no Rockers.  Proof?  Check the scooters in the garages and pits at any IndyCar race.  What message does this send?  It screams effete hipster snob! Even the Penske stable uses matching scooters that are always lined up perfectly in front of their motor homes.  These latter-day Mods need to have a counter-point.  Where are the Rockers, IndyCar?  Where is the leather?  IndyCar may not need the post-race fisticuffs of NASCAR, but it certainly needs a little antipathy among the racers.  Robin Miller of Speed and NBC Sports always says that hate is good.  I’ll settle for a little hostility.

Fans like to know that competitors really want to beat the other guy, not just win the race.  Even though IndyCar has marketable young Mods like James Hinchcliffe, Josef Newgarden, Marco Andretti, and Graham Rahal, these young guys don’t have a Rocker nemesis cast as an antithesis to their Mod coolness.  The closest IndyCar comes to a Rocker is IndyCar race director Beaux Barfield, who drives a two-wheeler that is decidedly not a scooter.  At least we can still have bad blood between the Mod racers and the Rocker race director.  It’s something.

Beaux Barfield's Rocker ride. (photo: Mark Wilkinson)

Beaux Barfield’s Rocker ride. (photo: Mark Wilkinson)

It’s time for IndyCar to develop some real rivalries.  The frat house that is the IndyCar paddock needs a little dive bar biker atmosphere to spice it up.  Could it be oval specialist Ed Carpenter in a leather jacket?  Maybe J.R. Hildebrand and A.J. Allmendinger could bring a little of their California Rocker ethos to the paddock.  I’m afraid it may be a lost cause.  The boys and girls in the paddock are just too nice.  And that’s just too bad.

Bad blood is good copy and good televison.  Will Power (who may be the Rocker the series needs) made news with his double finger salute to Brian Barnhart at New Hampshire as well as the same gesture to E.J. Viso at Iowa last year.  Sadly, Power has not taken his Rocker role to heart.  He is back in the frat house with the rest of the Mods.  A.J. Foyt, the true IndyCar tough guy who may have never listened to rock and roll in his life, had his Rocker moment at Texas when he threw Arie Luyendyk to the ground in Victory Circle.  Those were the days before politically correct sponsor concerns trumped human emotion.  You were still allowed to publicly dislike someone.

Even though the IndyCar drivers have the occasional fit of pique over on-track indiscretions, don’t expect them to start kicking and swinging anytime soon.  Unfortunately, you just don’t see much Mod on Mod violence anymore.  And IndyCar is a little less fun because of it.  The Vespas are winning.

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21 Apr 2013

Toyota Grand Prix of Long Beach: Surf’s Up Edition

According to information on the Legendary Surfers website, Long Beach, California is often credited as being the site of the first use of Hawaiian surfboards in North America when two world travelers arrived home with boards after a trip to the islands.  They started a culture in California that largely defined the West Coast to the rest of the world.  And once you add cars and the Toyota Grand Prix of Long Beach, you have the beginning of another Endless Summer on the track.  With that kind of history, how can you not be totally stoked about the Toyota Grand Prix of Long Beach, dude?  And yes, I will be attempting to use surfing slang in this “Surf’s Up” edition.  Since I am landlocked in Indiana, you can assume I will fail miserably.

Some attention needs to be paid to the bruhs on the NBC Sports telecast.  It would be a step in the right direction if the viewership on TV was greater than the total attendance at the event.  That remains to be seen.  The deep thinkers at the network continue to tinker with the production.  With Leigh Diffey calling F1, they had Brian Till as the anchor with Townsend Bell and Wally Dallenbach as color.  Brian did a nice job, but I cannot tell one announcer from another since all three sound alike.  The booth needs Leigh Diffey’s Aussie dialect to differentiate him from his booth mates and his firmer hand to rein in Townsend and Wally, so they don’t get off subject and, you know, miss what is happening on the track.  And missing the action is not cool, man.  Don’t be a Barney.

Pre-race with the boys in the pits was absent human interest, features, and Robin Miller, who seems to be slowly hanging up his NBC longboard.  If you are a hard-core fan of racing, the pre-race worked.  If you are new to the sport, and the series needs new fans, then NBC Sports did nothing to bring you closer to the competitors as human beings.  It is a fine line between simply reporting and telling stories.  I think the pendulum moved to the reporting side a little too much this week.  I do like the Wally Dallenbach/Townsend Bell track lap better than Robin Miller’s grid lurch, though.  Wally shooting Silly String in Townsend’s ear to disturb his focus while driving was a nice touch.

Dakota Meyer, a Marine Corps Congressional Medal Of Honor winner said the most famous words in racing: “Fire those things up!”  OK, he decided, in true California fashion, to do it his way.  Anyone with a CMH can say anything he wants for the rest of his life.  Semper Fi, Dakota.

The start was gnarly.  As long as you have the hairpin at the head of the frontstretch and the flagstand in the same location, rolling starts at Long Beach will always be ugly.  Standing starts anyone?  The benefit of this line-up is that it strings out the cars before the point break of turn one.  Even so, it seems that there is always someone ready and willing to drop in on another driver as they enter the turn.  These drivers can be so territorial here in Long Beach.

One thing you don’t want to do in the line-up waiting for a set is to drop in on a wave when it isn’t your turn.  Charlie Kimball did just that to Alex Tagliani at Long Beach, trying to snake under him and wiping out in the same location and in the same way as Sebastian Saavedra did earlier in the race and Ryan Hunter-Reay did near the end.  That’s what happens when you try to snake a wave, or a racing line, dude.

In case anyone is noticing, the IndyCar series has the best racing anywhere.  The DW12, even though it is as ugly as a mud fence, is a racy machine.  Cars competed for position throughout the pack all day with Justin Wilson, Marco Andretti, and Scott Dixon surfing through the field to the front.  The problem with TV is you never see the great racing until it reaches the top five.  That’s just another reason to watch this series in person.

But the Big Kahuna at Long Beach was Takuma Sato for A.J. Foyt Racing.  He carved the corners all day on his way to his first IndyCar win.  After the race, team director Larry Foyt said Sato had driven the perfect race.  You know what he was doing, don’t you?  He was in the pocket, riding the front of the IndyCar wave at Long Beach.  He was in the zone.  He never put a wheel wrong all day.  Takuma Sato was soul surfing down Shoreline Drive.  The way he drove, he may not be looking to share many waves this year.

Well, it’s time to put the longboard back in the quiver and tool back home in the woodie.  Until next time, listen to the Surfaris and try not to “Wipe Out.”  Hang loose.

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17 Apr 2013

Sun Tzu and the Art of IndyCar

Faced with an off-week for IndyCar this past weekend, I decided to tune in for the Chinese Grand Prix from Shanghai. I am open-wheel to the bone, and even though the drivers of F1 often make the word “entitled” seem an understatement, they certainly put on a good show. There must be something IndyCar can learn from the Chinese Grand Prix, some Zen or Tao that will offer sudden enlightenment to a series in desperate need of it. Then I had my own vision, my own flash of understanding. IndyCar must have some connection to Sun Tzu and The Art of War. This Chinese general from 2500 years ago is credited with writing a treatise that explained the intricacies of warfare and has been used in military academies, boardrooms and athletic fields to help guide leaders to victory. It is pretty clear that some of Sun Tzu’s philosophies could apply to IndyCar. Allow me to offer my interpretation and commentary on a few of the general’s quotes.

“To know your Enemy, you must become your Enemy.” Well, this seems simple enough. The leaders at IndyCar over the past few years have worked very hard at becoming their own worst enemies. I’m not sure that is what old Sun Tzu was talking about, though. The list of self-inflicted wounds in IndyCar is a litany of lost opportunity. The IRL was a spec series that hemorrhaged money. Sponsors ran for the hills. A TV contract was signed that relegated IndyCar to the backwoods of cable. The palace intrigue that cost Tony George his leadership role also resulted in a very messy and embarrassing parting of ways with IndyCar CEO Randy Bernard. Yep, I think IndyCar has practiced this particular stratagem.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” In assessing how IndyCar has marketed itself in recent years, it is clear that Sun Tzu would have had a problem with the series. The vision of Kiss’s Gene Simmons with his “I am Indy” campaign that went nowhere is an example of strategy without tactics. It was a great overall concept that was never implemented as more than a slogan. Randy Bernard, on the other hand, was a master of the moment. He always had a good idea of what to do today, but it never seemed to reach the level of strategy or vision. Let’s see if the new IndyCar masters have the ability to put the two together.

“Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.” Sun Tzu mentions leadership often. This comment seems like it was directed at Penske Racing and Roger Penske. I’m pretty sure Penske’s new driver AJ Allmendinger would follow Roger into the deepest valley. No other owner has more loyal employees or less turnover. When you have that kind of loyalty, you win the battle. I guess following that old Golden Rule bromide has some staying power. Chalk another one up for Sun Tzu.

“Opportunities multiply as they are achieved.“ Which team has made the most of its opportunities this year? Which team is on a roll? The answer is Andretti Autosport. First James Hinchcliffe wins in St. Pete, and then Ryan Hunter Reay finishes first at Barber. Our Chinese general understood momentum. And Andretti Autosport has it.

“Pretend inferiority and encourage his arrogance.” Wow. It seems like Sun Tzu actually knows Chip Ganassi. How do you beat Chip? The general knows. Make him discount you. Nothing entertains me more than watching an in-race interview with Chip and hearing him complain about some backmarker getting in the way of his world domination. The nerve of those…people. Sooner or later, Ganassi’s arrogance will cost him a race. I just hope it is one of those backmarkers that beats his car to the line. How sweet will that karma be?

There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.” Enough cannot be said about the raciness and safety of the Dallara DW 12. Even though the only thing different about the cars is the livery, they have provided quality competition on all three types of venues. Is a spec series and controlled costs the way to put spectators in the seats and eyeballs on the TV screens? No, good racing will do that, and that is what the IZOD IndyCar Series has right now. The cars are just the paint and brushes; the artists are sitting in the cockpits.

“Great results, can be achieved with small forces.” Even though fans and writers rail against the idea of a spec series, it does create a parity that would not exist if the wealthy owners were able to spend their way to Victory Lane. Whether it was Dan Wheldon winning the Indy 500 for Bryan Herta, Justin Wilson winning at Texas for Dale Coyne, or Ed Carpenter winning at Fontana driving for himself, the DW 12 creates a situation where anyone can win. Let’s hope for some more great results by the little guys. Sun Tzu would get a kick out of it. And it would really irritate Chip.

“In the midst of chaos, there is also opportunity” This should be the mantra for the IZOD IndyCar Series this year. You have diverse venues, a competitive car, and a cast of fan-friendly characters both in and out of the car. Much of Sun Tzu’s philosophy can be distilled as “strike while the iron’s hot.” It is incumbent on the series to do something with this wealth of talent and entertainment. The leaders of the series need to lead. That seems simplistic, but much of what Sun Tzu says is common sense and simple. He advocates planning and strategy. Seize the day, IndyCar.

If Mark Miles cannot right the IndyCar ship, it may be time to bring in an Eastern philosopher/warrior/priest to instruct him. Maybe it is time for Mr. Miles to watch the old Kung Fu TV series and channel his inner Kwai Chang Kaine and meet Master Po for some instruction. Listen to Master Po, young grasshopper.

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09 Apr 2013
1 Comment

The Honda Indy Grand Prix of Alabama: Untimely Edition

I understand this post is a little late and not in my usual WO (worthless opinions) format.  There are reasons.  Good reasons.  I could blame it on the fact that I was on vacation last week, and it took a few days to sober up get back in the swing of things.  Certainly, there was yard work to attend to that just could not wait.  Of course, there were the usual family obligations, not to mention the day job that provides the money to pursue my writing and racing habit.  These are all valid.  Those that know me understand my deeply rooted love of procrastination.  Add to that the fact that I am the editor-in-chief and sole unpaid employee of this joint, and you could assume that I can post whenever I damn well please since nobody reads this stuff anyway.  All true, but not the truth in this case.  I am late posting because I had a creative idea.

If you are a regular reader here (thank you both), you know I have an unhealthy attachment to the odd and the quirky.  I have connected IndyCar and its denizens to the following over the past year:

  • The movies The Shawshank Redemption, Sunset Boulevard, Fever Pitch, Animal House, and Christmas Vacation
  • The Warner Brothers cartoons with Bugs Bunny, Foghorn Leghorn, Yosemite Sam, and Porky Pig
  • Championship wrestling
  • The Mayan apocalypse (twice)
  • The Rolling Stones song “Paint It Black”
  • The songs of the Beach Boys
  • Texas singer/songwriters and their music
  • The Delta Wing and the Tanya Tucker song “Delta Dawn”
  • The science fiction writer Robert Heinlein and his novel Stranger in a Strange Land.
  • Tony Dungy, Bob Knight, and Jesus Christ

I’m proud of the eclectic collection I’ve put together.  I feel I have carved out a niche within a niche sport.  It suits me.  The question, of course, is what does all this have to do with this week’s post being late?  Let me explain.

My idea was to use the Master’s golf tournament as the comparison to the Grand Prix of Alabama since so many people gush over the beautiful and verdant scenery of Barber Motorsports Park by comparing it to Augusta National Golf Club, the site of the Masters.  Augusta National is pretentious.  How pretentious?  They name each hole after a tree found on the grounds.  They have names like Tea Olive, Juniper, Magnolia, Azalea and the list goes on.  My idea was to name each one of my ten WO’s (worthless opinions) after one of the 30 or so pieces of art on the grounds at Barber.  All I needed was a picture of ten of the pieces and I would be good to go.  In fact, I spent a couple of hours finding pictures of the art works and making up names for them like “Naked Guys on Wheels” and “Guy Pushing a Rock.”  Classy stuff, right?  But being an English teacher at heart, I wanted to be honest and correct.  I needed permission from the photographers to publish their work.  This, I found, is simple if you are not writing a piece that is time sensitive (I was) and if you have your idea well ahead of time (I didn’t).  So here I sit in the middle of the week after a race has concluded waiting for permission to use photos that may never come, so I can use a cool idea (in my own mind) to make an oddball comparison of a golf course and a race track just so I can offer my rather pedestrian opinions on a race.  So…let me now offer my untimely opinions on the Honda Indy Grand Prix of Alabama at Barber Motorsports Park, late because I had a great idea.

  • The prerace lap with Townsend Bell behind the wheel and Wally Dallenbach in the passenger seat was comic gold.  I loved the Tums going sideways as they missed Wally’s mouth.  That’s nuance.  The vomit bag might have been low-hanging fruit but it was funny.  It’s OK to have flavors other than vanilla.  More of this, please.
  • NBC Sports seems to have an idea on how they want to present IndyCar.  The booth was great, and the camera work stellar.  I am not a fan of shit-stirring, though.  The pit reporters are still trying to bring up a Will Power-Scott Dixon feud from last year and tried to create drama with a Will Power-James Hinchcliffe qualification episode from Saturday.  Just stop it.  The feuds will either happen or not.  It’s organic.  Like pro wrestling, the fans will determine who the heels and faces are.  Less of this, please.
  • I REALLY like Jon Beekhuis in the pits and look forward to more Professor B episodes.  I like it when they teach me something.  More of this, please.
  • You would think I would tire of mocking Robin Miller’s grid wobble.  You would be wrong.  It is unintentional comedy at its best.  He has no idea when he’s going, where he’s going, or to whom he’s going to talk.  Speaking of Robin Miller, did anyone else notice he absolutely disappeared during the broadcast?  More of Robin Miller, please.
  • The start was a little sloppy but VERY edgy.  How you can not sit up on the edge of your seat?  IndyCar is GREAT racing.  Someone is going to get punted on the start at Long Beach.  Then the shit will stir itself.  More of the attacking starts, please.
  • Other than an accordion of cars playing polka music on the first lap causing Hinchcliffe to drop a wheel, the race was green, green, green.  We had tire strategy, fuel strategy, and passes for the lead.  That’s road course racing.  More passes for the lead, please.
  • Hinch was hilarious in defeat.  Ryan Hunter-Reay was aggressive in victory.  Charlie Kimball was an eye-opener.  Scottt Dixon was stalking.  Josef Newgarden was finally in the top ten.  And Helio Castroneves was back on top of the standings.  More of everything like this, please.

Even though I thought I had an entertaining idea to build my column around, the great thing about the race was that I didn’t need it.  Sometimes events just speak for themselves.  More races like the Grand Prix of Alabama, please.

Posted in Humor, Opinions and tagged , , , , , , , , ,
30 Mar 2013
2 Comments

IMS Marketing: Hashtag FTW (for the win)!

I like to pretend I have insight into many things – IndyCar racing, marketing, broadcasting, and event management are just a few of the areas on which I pontificate.  It’s an ancillary benefit of writing a blog.  I have no credentials or resume to support any of my opinions.  So please allow me to offer another unsolicited morsel of my deep understanding of social media.

In some metaphysical way, my blogging and Twitter presence cause people to assume that I actually know something about the power of social media.  In fact, the fine people at IMS were so completely fooled dazzled by my social media cred last year that they asked me to participate in the inaugural Social Media Garage at the 2012 Indy 500.  That participation and my subsequent Social Media Garage activity at the IMS Super Weekend for NASCAR were great insights into how a business begins to incorporate social media into its marketing.

What I observed last year was the initial flailing about as a business tried to connect a relatively new and somewhat uncontrollable method of communication with a marketing strategy that may or may not have been fully fleshed out.  One senior member of IMS management alluded to last year’s Social Media Garage as “dipping a toe in the water” of social media.  It looks like IMS has decided to jump all the way in this year.

The Twitter use of #Indy500orBust (remember, you pronounce # as “hashtag”) is the 2013 social media campaign of IMS to connect to the increasingly mainstream demographic that uses the social media platforms of Twitter and Instagram.  You can go to indy500orbust.com to get the skinny on the campaign.  The marketing team at IMS has connected Twitter to Instagram, a social media photo sharing site.  Not a bad idea to connect the two platforms, especially since Instagram users are decidedly less snarky, judgmental, and reactionary than those on Twitter.  Or so I’ve heard.

The negative reactions I have seen on Twitter (surprise!) make a very valid point about the seemingly cross-purposes of marketing at INDYCAR and IMS.  The #Indy500orBust ads that we saw before and during the Honda Grand Prix of St. Petersburg seemed to promote the INDY 500 at the expense of races at St. Petersburg, Barber Motorsports Park, and Long Beach.  While ticket promotion at those sites is the domain of the promoter, it would seem the series would have a vested interest in promoting the television productions of these races.  If viewership drives sponsorship, then the primary business of INDYCAR should be driving eyeballs to the broadcasts.  Even so, you cannot fault IMS for trying to sell tickets to the 500.  My guess is that the new management team being put in place by Hulman & Co. CEO Mark Miles will be putting more marketing and promotional personnel under one roof to drive advertising dollars, sponsorship, and viewership to both entities.  The long-term viability of the series demands it.

So keep the hashtags coming IMS and INDYCAR!  Continue to connect us to Instagram, and I look forward to using Vine during the month of May this year.  And I’m sure someone in the Snake Pit will be using Snapchat.  If you don’t know what that is, ask a teenager.  It’s the next big thing.  Until the next big thing, that is.

Posted in Opinions and tagged , , , , , , , , , , ,
25 Mar 2013
3 Comments

Ten Worthless Opinions: St. Petersburg “Adventures in Paradise” Edition

The first race of the IZOD IndyCar Series FINALLY arrived in paradise, or if not paradise, at least St. Petersburg, Florida.  All else being considered, it sure looked like paradise for those in the North who were locked in the embrace of winter’s last gasp effort to deny global warming.  The water and palm trees dancing on our TV screens brought back visions of Gardner McKay and the Tiki III as he cruised the South Pacific in “Adventures in Paradise.”   In this case, it looks like James Hinchcliffe took the title role in his own adventure in paradise.  A new season brings out another volume of WO’s (worthless opinions).   Mai Tais for everyone!

1.  It looks like this may be the last gasp for the Firestone Indy Lights Series.  There were nine, count ‘em, NINE cars on the grid to start the St. Petersburg 100.  With only two lead changes and six cars running at the end, compelling drama it was not.  It’s easy to say that a new car and more entries are needed to save the series, but who is going to invest in a series with no traction (sorry) with fans or sponsors?  The success or failure of the IZOD IndyCar Series is the key to the future on Indy Lights.  And that result will not be evident in the short term.  I’m not sure the labor of love that is Indy Lights can wait that long.  The real downside to the possible demise of the series is that it has been successful as a stepping stone to the IZOD IndyCar Series.  IndyCar drivers like James Hinchcliffe, Scott Dixon, Tony Kanaan, Helio Castroneves, Marco Andretti, and Dan Wheldon all graduated from its grid.  IndyCar needs this series.

Another Indy Lights graduate making a name for herself is Pippa Mann.  Even though Pippa would rather be behind a wheel at IMS for the 500, her smooth debut on NBCSports portends a possible career in broadcasting.  She obviously did her homework for the broadcast.  She knew the drivers and teams and offered spot-on racing commentary.  Just remember to look at the camera, Pippa.

2.  I observed on Twitter that some people were complaining about the qualifications for St. Pete being slightly time delayed.  So what?  It actually made the broadcast run more smoothly and kept it in a time window so NBCSports could show it.  They don’t have to broadcast it, you know.  Baby steps, people.

3.  The new broadcast team takes some getting used to.  Jon Beekhuis is much better in the booth and as Professor B. than he is in live interviews.  His in-race questioning was a little obsequious.  You are the media, Jon.  Flex your muscles!  Show them who’s the boss!  Stir the shit!  I hope NBCSports will continue to use his strength in technical matters.  Kevin Lee is solid, even if he did manage to suck up to David Letterman with a gratuitous Ball State reference.  Can a Garfield/Jim Davis comment be far behind?  Brian Till was acceptable and had the quote of the weekend during an interview with Will Power when he said Power was at the top of the “championship shart” last year.  I didn’t even know they had a contest, Brian.

The booth team of Leigh Diffey, Townsend Bell, and Wally Dallenbach, Jr. was competent as they hashed out their dynamic and their roles.  Diffey did a good job calling the action, but struggled at times to rein in the back-and-forth between Bell and Dallenbach.  Remember guys, most people tune in for the race, not the commentary.  Focus.  The TV commentators are at the mercy of their directors regarding what they see and what they know.  When they appear clueless, it’s most often the fault of the people talking in their ears.

4.  I really don’t want to beat a dead horse, a horse as dead as Robin Miller will be if someone does not take charge of that damned grid run.  At least he found people to talk to this time, highlighted by Alex Tagliani mentioning how close he was to the Port-O-Potty.  Good TV.  Here’s an idea:  add a second person so we don’t have to listen to Miller puff his way along the grid.  It is brutal!  That way you can switch back and forth between interviews, which give the viewer entertainment value.  How about adding Pippa Mann?  You need a female voice in the pits, and she probably can jog to the next interview without pausing to catch her breath like Miller.  This can be a great segment instead of a joke.

5.  It seems NBCSports and IndyCar are getting on the same page in regards to promotion.  The Mav TV 500 was advertised.  Robin Miller interviewed retiring Firestone honcho Joe Barbieri, which was really a hat-tip to Firestone for all the series and advertising support.  It certainly was not impromptu since NBCSports had pictures ready to roll.  The #Indy500orBust Twitter and Instagram promotion for the Indy 500 was prominently mentioned, as well as a Helio Castroneves commercial for distracted driving awareness with the snail from Turbo.  I guess J.R. Hildebrand didn’t preview that  before the race.  Maybe later.  In any case, promotion of the series and its partners was evident.  More of that, please.

6.  And then they had a race that happened to be engaging.  To begin with, the drivers made it through Turn 1 without incident.  I think the guys in the booth were a little disappointed.  They had all the statistics handy to deal with the accident.  The cars were racy and entertaining throughout the field.  Of course, TV can rarely show that on a street course since you can only see a small portion of the track.  That’s one reason the radio broadcast of a street course is so exciting.  There’s action everywhere, and the broadcasters around the track can see it.  The TV guys are tethered to a monitor controlled by a director.  Simona de Silvestro showed she is a racer.  A podium is absolutely in her future.  She ran out of rubber on her Firestone Reds at the end of the race, or she would have been there at St. Pete.  Takuma Sato started falling back but still managed a P8.  Good start for AJ Foyt and the boys from Texas.

7.  Poor Will Power.  He cannot catch a break.  J.R. Hildebrand popped a wheelie on his bumper (thought that was not supposed to happen).  This Hee Haw video is all that comes to mind regarding his luck: “Gloom, Despair, and Agony on Me.”

8.  James Hinchcliffe is an absolutely deserving winner.  He was in position to take advantage of a Helio Castroneves mistake and ducked under last year’s champion in Turn 1.  His Firestone Blacks held off Helio’s Firestone Reds as the different compound gimmick created the drama is was supposed to create.  His emotional comments on Dan Wheldon and his family were sincere and spot-on.  The Canadian flag was a perfect point of pride.  Did anyone else notice a PR person hand him a notebook with the words “Thank Bob Parsons” on it.  Parsons is the CEO of Go Daddy, his sponsor.  Just a little TCB, baby.  On his interviews with Speed Center, Wind Tunnel, and local TV affiliates, he was friendly, engaging, and authentic – exactly what IndyCar needs in a champion.  And prerace, he said he “might need to pee in Will Power’s gas tank” to slow him down.  THAT’S entertaining.  More than James Hinchcliffe, Andretti Autosport, and Go Daddy, IndyCar needed this victory.  IndyCar needs a marketable champion like James Hinchcliffe.  It was big win all around.

9.  It was good to see that dysfunction exists in other motorsports and not just IndyCar.  The F1 race in Malaysia had a contratemps between teammates Sebastian Vettel and Mark Webber about who was supposed to win the race.  They also had Lewis Hamilton pulling into the wrong pit box and wheels nearly falling off cars.  Maybe those 2.5 second pit stops leave a little to be desired.  And in NASCAR land, the series continues to allow and endorse a driving style that will ultimately lead to tragedy as Joey Logano and Denny Hamlin wrecked on the final lap with Hamlin crashing HARD into a non-safer barrier wall, requiring a hospital stay.  The “Woo hoo!  Yee haw!” crowd needs to come to their senses.  They are living in a fool’s paradise.

10. If IndyCar and NBCSports do not promote and market this race champion and this racing series with its remarkable cast of characters and its scintillating on-track product, then it is on them.  I hate to be all political and pissy here, but it is time for IndyCar and NBCSports to step up and do their jobs.  The continuing problems plaguing IndyCar racing are not the fault of the fans.  Maybe they can channel Cassius as he speaks to Brutus in Shakespeare’s Julius Caesar:  “The fault, dear Brutus, is not in our stars, but in ourselves, that we are underlings.”

That’s it from paradise.  I guess Jimmy Buffett’s song is as about as close as I’m going to get.  Just substitute “breaded tenderloin” for “cheeseburger.”  And I prefer mayo, not Heinz 57.

Posted in 10 Worthless Opinions and tagged , , , , , , , , , , , , , , , , , , , , , , ,
15 Mar 2013
3 Comments

Where’s the noise? – the silence of IndyCar management.

Listen.  Can you hear anything?  I know, Robin Miller is still rattling some cages in “Miller’s Mailbag,” and Track Forum is always Track Forum: someone is always saying something over there.  But other than the recent test at Barber Motorsports Park, what is there to talk about?

And yes, I see the irony in my managing to write about the fact that there really isn’t anything about which to write.  The question is whether that is a good thing or not.  I believe there are two schools of thought on the subject.

The first school of thought is the drone of the dour doubters on “Miller’s Mailbag” and at Track Forum.¹  From their point of view, the silence of the post Randy Bernard regime is borderline criminal.  How can the series grow if the leaders of the series are not constantly out promoting the product?  My god, we are up the creek in a barbed-wire canoe!  We are going straight to a hell where we will be forced to watch NASCAR and listen to Darrell Waltrip tell us how that series invented the breaded tenderloin and steering wheels!  This school of thought sees a Hindenburg of a series just tossing the mooring lines out at Lakehurst, New Jersey.  Oh, the humanity!

The other perspective is a little more restrained.  They see the silence of the management team as a sign that a deliberate and thoughtful plan is in place to move the series forward that does not include the bosses being the story.  Randy Bernard’s popularity with the fans (which was much deserved) stuck in the craw of some of the drivers who believed (and rightly so) that they were the stars of the series.  This new low-key style was played out at Barber this week when a decidedly unpublicized meeting took place with Hulman & Co. CEO Mark Miles, IndyCar CEO Jeff Belklus, and IndyCar COO Robby Greene meeting with IndyCar drivers and team principals.  This would have been press conference material in the recent past.  The agenda would have been leaked and dissected before the event.  Interviews and comments about the meeting would have found their way into Curt Cavin’s “Pit Pass” as well as a snarky column from Robin Miller.  This year?  Crickets.  No press release, no leaks, no videos, no snarky comments.  What in the world is going on here? This may be a sign that IndyCar is becoming  a serious business.  The focus was on the product.

In any case, it appears that a new management model is in place.  That may be good news for IndyCar, but it is absolute hell on bloggers who need the series dysfunction that had become the norm so we have something about which to write.  A successful IndyCar series would silence the snark.  So come on, IndyCar people, do something stupid.  I cannot keep writing about nothing.  This is not Seinfeld, you know.

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1.  I love “Miller’s Mailbag” and Track Forum.  And I’m not just saying that so the maniacs there don’t feel the need to verbally attack me here, although that would make a lot of sense.  The fact is we need the maniacal and the fanatical.  Every sports entertainment property needs the hard-core fans.  They are the sourdough needed to make new bread.  You have to have yeast, and I am sure there are very doughy body types single finger typing behind those 10-year-old HP computers.  I appreciate the passion.  We need more of it.

Posted in Humor, Opinions and tagged , , , , , , , , , ,

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