Does IndyCar get the joke?
Well, it seems that all the major racing series are chasing the same off season quarry right now. By that I mean that seasons are over, and PR people and auto racing writers are scrambling for anything that has the remote scent of fresh copy. The Verizon IndyCar Series may need a bloodhound to sniff out a compelling story.
F1 is always in the news with the richest teams refusing to share wealth with the struggling backmarkers, backmarkers going into receivership and auctioning off assets, and Bernie Ecclestone saying that F1 does not need social media or young fans. Every one of those topics is comedy gold, baby. Maybe the receivership thing is not quite as funny since it involves people losing their jobs, but Bernie is always able to find more
suckers investors to replenish the back of the grid, so new opportunities may crop up. And since Bernie will be dead by the time young fans become older fans, it makes complete sense that they mean nothing to him. He won’t be able to profit from their future interest. In any case, stories abound.
Of course NASCAR stories always exist since that series NEVER ENDS. One season just rolls into the next while hidebound corporate elites masquerading as good old boys figure out changes to make the series more
profitable compelling. Really, it’s just Duck Dynasty on wheels. Again, comedy gold.
And there is the TUSCC or is it Tudor or is it IMSA or is it ALMS sports car series with professional, gentlemen, Platinum, Gold, Silver, and Bronze drivers. Yeah, none of that is confusing is any way. And the series is sponsored by a watch, that as far as I know, no one wears or has even seen. It sounds like something someone with a monocle would wear. The series begs to mocked.
That brings us to the Verizon IndyCar Series off-season, where stories go to die. Oh, for the dysfunctional days of yore when race directors were objects of scorn, season schedules were always almost complete, backstabbing the series boss was an off-season art form, and vendors were threatening to walk away from the series. Those were the halcyon days of satire and mockery. It was my season.
But those days are over, replaced by a much tighter-lipped corporate structure that has a plan and is sticking to it. Sure, we have the new aero kits coming on line, but the manufacturers have gone all state secret on them. Other than some grainy spy shots and the rumor of F1 style front wings, we have seen next to nothing.
Yes, we have A.J. Foyt on the mend from his life example that bacon and ice cream may have long term consequences and news from Russia that Mikhail Aleshin cannot get his hands on the sponsorship money to race this season due to Vladimir Putin’s friendly overtures to the Ukraine. Those are stories to be sure, but they do not have series wide consequences to consider. In a word, the Verizon IndyCar Series long off season has been boring.
And that is really the problem, isn’t it? A short season followed by very little real news about the races, the cars, and drivers is not enough to build interest. And those three items ARE the series. The Indianapolis 500 may the worldwide portal for entry, but the success of the series must rely on those other three. As much as I love sarcasm and mockery, they are useless if racing fans do not have the facts so they can get the joke. So step it up, IndyCar. I’m not saying a return to dysfunction is needed, but can’t an owner or driver say something really stupid? Can’t a corporate executive roll out an extremely idiotic plan? Can’t someone post a completely ill-advised tweet? Missing those, couldn’t IndyCar at least give us something newsworthy? Otherwise, the joke may end up being on the series when no one cares enough to laugh.