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2015 Indy 500: postcards from the NE Vista

Another Indianapolis 500 has come and gone, and besides torched Port-O-Lets and the general detritus left by a sunburned and slightly inebriated humanity, the race was what we all have come to expect.  In other words, the inexplicable combined with the sublime.  I took the time to pen a few thoughts on post cards that have just arrived from the NE Vista.  They tell a story.

  • Greetings from the North 40, the parking lot that last year had no rules.  I know I gigged IMS last year regarding the total lack of parking acumen and the inability to honor a paid parking pass.  All is forgiven.  We rolled from the corner of Moller and 30th to our parking spot in the North 40 in less than five minutes, and that included taking a few moments to gawk at the sights of the Coke Lot on our way past.  It was reassuring to see all the Yellow Shirts in their natural habitat, performing their May rites of being petty tyrants and martinets.  They scowled and whistled and pointed and screamed.  I was home.  I might suggest that the planners in their cubicles not route traffic directly past the doors of the Port-O-Lets. You are supposed to use the lavatory when you go in, not on your way out as a car hurtles past, missing you by inches.

 

  • Hello again.  I have entered the track alone, unaccompanied by friends or family.  For some reason, they prefer to stand in a grassy parking lot with others, drinking Bloody Marys and slurping Jell-O shots while listening to loud music.  The radio should be tuned to a station reporting on the goings-on inside the track.  I am bereft and rent a chair back to make myself feel better.  I sit moodily in the early morning sun, watching celebrities and 500 Princesses drive past on the track, pretending they are waving at me.  I long for new family and friends.

 

  • Aloha from sunny Indianapolis.  The pace quickens as the pre-race activities roll on.  Terrifying skydivers buzz the Snake Pit and land on the golf course.  The PA announcer tells us to look to the sky minutes after their landing.  The new video boards work as advertised.  Florence Henderson warbles “God Bless America.”  Judging by the looks of all those under 50, The Brady Bunch has been forgotten.  Two A-10 Warthogs do the flyover.  I hope they strafe my family and friends with their depleted uranium cannons.  They deserve it for abandoning me.  Straight No Chaser sings “Back Home Again in Indiana.”  I weep and shake my fist in the direction of Kentucky.  Our song is better, even when sung acapella by someone other than Jim Nabors.  The balloons are released as an awkward struggle ensues on the video screen during “Ladies and Gentlemen, start your engines.”  The inexplicable has arrived.

 

  • Salutations from the top of the NE Vista.  The race starts, stops, almost starts, and continues under yellow.  Finally, the race begins.  Passing is constant.  It soon becomes apparent that the winning car will be owned by a man named either Penske or Ganassi.  All is right with the world of the top dogs.  The small teams scramble for a top ten finish as God intended.  Parity is no more.  At the next yellow, I hurry to grab a tenderloin, but the lines are enormous.  The reason is simple: two remodeled concessions stands are closed.  We are outliers in the NE Vista, forgotten and despised by our political masters.  I do not get a tenderloin.  Scenes from Lord of the Flies run through my brain.  We are a true Turn 3 dystopia.

 

  • Howdy friends.  All is saved by the tremendous passing we see lap after lap entering Turn 3.  Plus we have craft beer in addition to salt and vinegar potato chips.  The Verizon IndyCar 15 app not only works, but works well.  I have phone, text, and Twitter for the whole race.  Maybe the NE Vista is not completely forgotten.  Hope springs eternal in the human breast.  We stand the last 30 laps, grabbing strangers, pointing at cars, adding our own body English to help these steely-eyed missile men at the front of the pack maneuver through the turn.  Juan Pablo Montoya wins, proving once again that he is a wheelman extraordinaire.  We are sated and slowly exit the NE Vista.  As we leave, we see Rick Mears as he leaves his Turn 3 spotters’ platform.  He waves a greeting, and we do likewise.  A smile curls my lips.  He is one of us.

 

 

The English Premiere League Indy 500 qualifying

One of the greatest advancements in televised sports in recent years is cable broadcasters falling in love with European sports.  All year, a fan of live sports can crawl out of bed, pour a cup of coffee, and without putting on pants, watch F1 racing, Wimbledon tennis, British Open golf, Tour de France cycling, and English Premiere League soccer.  Truly, my sports cup runneth over.

The Premiere League is particularly interesting since competition is vital at both the top and bottom of the standings, or table, as they say on the broadcasts.  Suddenly, there it was.  The Premiere League soccer season is almost identical to the new Indianapolis 500 qualifying format.  Let me explain.

To rebuild the waning interest in the month of May at Indy, the Speedway in recent years changed from a two weekend window for qualifying to a one weekend format.  Great choice.  The only problem was the car count was so small that the idea of Bump Day and its inherent drama of dreams granted or crushed was really not worth following on national television.  Audiences need action and drama, and hopefully, the new format supplies both.

In the Premiere League, there is no tourney.  Teams play all year to determine a pecking order for entry into other tourneys such as the Champions League and the Europa League.  At the bottom of the table, the three worst teams in the league are relegated, or bumped, into a a lower league while the champions of lower leagues are moved up.  It is just like the new format for the Indy 500.  Once you become acquainted with its esoteric nature (and qualifying at Indy has always been esoteric) you discover why it will work so well.

All day on the Saturday of qualification, the drivers will try to put themselves into the Fast Nine Shootout.  Just like the top teams in the Premiere League, you guarantee yourself a spot in those three rows.  And just like soccer teams playing games all season to put themselves into the Champions League tourney the next year, the drivers have multiple attempts to qualify to put themselves in those top nine spots.  In other words, the teams have great reasons to attempt multiple qualifying runs.  Good for fans in attendance and on TV.

One of the reasons the bottom of the Premiere League table is compelling is because teams are guaranteed a huge payday if they stay in the league.  The final games played by those teams determine if they stay in the league.  The pressure is huge.   Likewise, the bottom three of the Saturday qualifiers at Indy are not assured a spot in the show.  They have to come back on Sunday and go through possible bumping.  With 34 cars this year, that ramps up the pressure.

For the teams in the middle, the real urgency is Saturday, as they try to stay away from the bottom three or get into the top nine.  After that, the pressure on Sunday is not to make a mistake and take a position in row four or five and parlay it into a position in row nine or ten.  It is much easier to pass cars in qualifying at Indy instead of passing them in the race.  Again, Sunday is also a compelling day.  Add to all of this the ability to make multiple attempts without withdrawing your time, and you have the recipe for some sweet qualifying activity.

Still confused?  Check out this infographic courtesy of IMS that explains the whole process.  My only disappointment is that I can no longer compare the old Snake Pit denizens to the crazy fans in the Premiere League.  I miss those Indy hooligans.

 

 

Millennials and the future of auto racing

Imagine a future where the whole concept of a car culture shifts.  A future where the youth of America are not overly concerned about muscle cars like the 60’s and 70’s or the rolling status symbols of the 80’s and 90’s.  A future where youth culture is concerned about environmental issues like CO² emissions, climate change, and the depletion of fossil fuels.  And don’t forget about a future where technology rules and everything is “on demand.”  Now imagine how that all gets rolled into the auto racing fans of the future.  Those fans, better known as Millennials¹, are here now.

Crusty old Bernie Ecclestone at F1 has made it clear that he, and by extension F1, are not interested in creating new fans since young people do not have any money.  Bernie has always used himself as F1’s target audience; he’s only interested in other rich guys.  So while he is waiting for all those types to spring into existence, he has alienated his European promoters and allowed his teams to sink under the weight of enormous costs.  Over at NASCAR, the one-time American racing bully and its partners have been pulling seats from all of their tracks to make tickets more elite.  Well-managed but sometimes tone-deaf, the series is slowly moving away from the mainstream and back to its guns, camouflage, and beer Southern roots.  Nothing wrong with that at all.  They know their core audience and go after it hard.

All of this begs the following question: Is auto racing too expensive and elite as in F1 or too rural and redneck as in NASCAR for the Millennials to follow?  Whatever series captures this demographic while simultaneously keeping their own core fans will be the one to assert their dominance.

It would seem Formula E would have an edge here.  This electronic series, described as having forklift motors and Formula Ford chassis with bad tires, certainly checks some boxes of the Millennials: it’s green, technologically relevant, and cool.  The racing, while slow and quiet, is really pretty competitive when you get past the lack of sound and speed.  The fact is that Millennials might not know the difference.  Plus, they have some big name sponsorship with BMW, DHL, Michelin, TAG Heuer, and Qualcomm.  What series wouldn’t want that?  What it does not have is an existing core fan base.  It’s starting from scratch.

Which brings us to the Verizon IndyCar Series.  This is the series best positioned to connect young fans to old fans and begin its ascent to greater popularity.  The series certainly brings a rabid, albeit small, fan base.  Unlike F1, it is not sinking under he weight of outrageous cost.  The argument can be made that it was sinking under the weight of less-than-stellar management.  No longer.  Technology giant Verizon markets the phones and data that Millennials desire.  That checks another box.  The racing is superb, which trumps the slo-mo action on the Formula E circuit.  The Verizon IndyCar Series’ willingness to race on any type of circuit gets it into places that F1 and NASCAR cannot go: city centers.  IndyCar can bridge the past to the future.

Need more?  The introduction of the new aero kits has been big news from the non-traditional media as well as the racing media.  Articles appeared in Wired, The Verve, DesignBoom.com, Fox News, USA Today, and Jalopnik.  Okay, Jalopnik is a car site but it’s not a racing site.  The article there is outstanding.  IndyCar has some buzz going on about things that are not the bad news of recent years or Indy 500-centric.  Just as yellow flags breed more yellow flags in a race, good coverage breeds more good coverage in the media.  At least IndyCar fans hope that is true.

IndyCar promoters should look to the Indy 500 and IMS for lessons on how to hook Millennials while keeping their core fans.  At the corporate Snake Pit in the infield at the 500 this year, Millennials will pulse to the beat of world-class EDM (electronic dance music) DJ Kaskade.  It doesn’t matter if you don’t know who this is.  The Millennials do.  And it matters if you want to hook them.  Can you imagine this at Daytona?  IMS caters to its other demographics with rock and roll on Carb Day and a top flight country show on Saturday.  This stuff matters!  If a race fan doesn’t care about it, great.  Just go to the race.  You are an important demographic, too.  Quit being so stuffy about it all.

The ascension of the Verizon IndyCar Series is under way.  Real business people are running the show, real research is being done, and they have a real product to sell.  As the character of Penny Lane explains so well in the Cameron Crowe movie Almost Famous, “It’s all happening.”  Be there or be square.

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¹ Millennials are the demographic group following Generation X.  Birth years of this group range from the early 1980s to the early 2000s.  These are the coveted money spenders of the future.

A scary IndyCar Halloween

How about all the news out of IndyCar since the season ended in September?  You remember, right?  A race was announced for Brazil…and, uh….wait a minute…I know there’s something else.   Oh, James Hinchcliffe changed teams and has a beer named after him, and Simon Pagenaud is now driving for Roger Penske.  Did I miss anything?  The long off-season of the Verizon IndyCar Series has begun with what many predicted: a scary lack of anything resembling the buzz that IndyCar so desperately needs.  The fear that IndyCar will not build on its spectacular racing and personalities is only one of the tricks that the series may have played on it.  Here are a few more.

I sure would love to start planning my IndyCar travels for 2015.  To do that, of course, the series would have to release a 2015 schedule.  With all the talk about the importance of date equity, it seems that movement to new dates for Toronto, Milwaukee, Fontana, and Pocono may be in the offing.  Mark Miles and his team have suddenly gone quiet on when the schedule will come out after falling into the old IndyCar trap of talking about races before the checks have cleared.  Cue the sound of rattling skeletons in the closet.

Will one of the aero kits being designed (and clamored for by internet trolls everywhere) shift the balance of power between Honda and Chevy so much that the season will become class racing?  Could one aero kilt be dominant on ovals and another on road and street courses?  Sure.  The old Law of Unintended Consequences could be in full effect here.  Be careful what you ask for.  The racing last year was great, but that is no guarantee that next year will be.

Derrick Walker has stated that the series is closing on on having race control sorted out.  This recurring Nightmare on 16th Street could wreak havoc on the credibility the league has been so desperately pursuing if the decision is somehow mishandled.  With the track record of the series, this has the potential to be a flaming paper bag full of potential problems on the front porch of the series.  On one side, the hire needs to have the support of the owners and drivers form the beginning.  Beaux Barfield was an outlier and his support in the paddock was lukewarm, at best.  Brian Barnhart was a control freak that was liked in the paddock but had terrible PR with the public.  How about somewhere in the middle?  No tricks here, please.

One of the things I like about the holiday triumvirate of Halloween, Thanksgiving, and Christmas is the buzz.  You cannot escape the marketing might of corporate America from October to December.  Granted these marketing mavens have a lot of money to throw around, but they are out there selling every day.  Where’s the sell, IndyCar?  I know it is too early to have commercials on television, but where’s the buzz?  Did you know that John Green (3,296,107 Twitter followers), best-selling author of The Fault in Our Stars, was in the two-seater at IMS?  How about Deadmau5 (3,015,012 Twitter followers) being on track with James Hinchcliffe?  It should be noted that IMS did tweet about these appearances as they happened, but not much before or after.  Build the buzz.  Both of these artists have more followers than the total viewers of every IndyCar race the last two years combined.  Leverage that.  And if Deadmau5 plays at the Snake Pit this year, that is HUGE, even if you have no idea who he is.  He wears a mouse head as he DJ’s electronic dance music, for what it’s worth.  Costumes are big this time of year, right?

So Happy Halloween, IndyCar!  The fans are still waiting for their treats, but keeping their fickle interest may be the biggest trick of all.

 

The Indianapolis 500: iconic is more than a word

An icon is someone of something regarded as a representative symbol of something.  It is fair to say that the Indianapolis Motor Speedway and the Indianapolis 500 are icons of auto racing.  Oh, other tracks like Le Mans and Daytona can lay claim to this iconic status, but primarily as icons of types of racing like sports cars and stock cars.  Even though Indy is open wheel racing, it has always been the track and the race most associated with racing in general.  Other tracks and series will not agree, but it is a fact.

Certain names, dates, phrases, and activities become associated with anything that rises to iconic status, and IMS and the Indianapolis 500 are no different.  Allow me to present a short list of the iconography of the Greatest Spectacle in Racing.

  • The Brickyard: Go ahead, name another track whose nickname is as famous as its real name.  Can’t do it, can you?  Only the Indianapolis Motor Speedway has a moniker with such a great backstory.  According to the Speedway, 3.2 million bricks were used to pave the track in 1909.  Iconic, indeed.
  • Speedway, Indiana:  There are many famous tracks named after the town where they are located.  IMS has a town named after the track.  Now THAT’S a return address to have on your mail.  Eat your heart out Talladega.
  • Memorial Day: How can you not love a holiday sporting event that NEVER forgets the holiday on which it races.  IMS honors the military with fly-overs and an always emotional rendition of “Taps.”  I’m crying as I write this and will cry again on Race Day.  Thank you for remembering our veterans, IMS.  And thank you to our veterans for serving.
  • Time Trials:  Any other race has “qualifications.”  At Indy we have Time Trials.  I can picture men in suits wearing fedoras and skimmers reading their hand-wound stop watches to figure lap speeds.  The name screams history.
  • Bump Day: Only at Indy do you have a name for another day of qualifying.  It’s agreed that Bump Day has lost some of its luster since there are no longer enough cars to bump anyone from the field, but the concept is still cool.  I will hate to see it go, but economics and the lack of action may doom it.
  • Carb Day:  Where else but at an iconic facility do you have a practice session named after a piece of technology that is no longer used in the race.  At least the deep thinkers at IMS were smart enough to move this day from Thursday to Friday to increase crowds and encourage heavier drinking.  And wasn’t Poison, this year’s Carb Day band, around when the cars were still running carburetors?
  • Snake Pit: The Indianapolis 500 has a LONG history of heavy drinking and bad behavior, and the Turn 1 infield area known as the Snake Pit was the epicenter for all of it.  It got so bad in the 70’s and 80’s that Tony George felt compelled to get rid of it to help make the 500 more family friendly.  Who needs an extra 20, 000 fans anyway?  I do admire IMS for resurrecting the concept with their own corporate version appealing to the twenty somethings that they already had on a yearly basis in Turn 1 before they cleaned it up.
  • 11 Rows of 3:  Some things never need to change and this is one of them.  Anyone who says 33 is just a number is either a casual fan or just doesn’t get it.  This is what makes Indy special.  If you have never seen 11 rows of 3 roll down the front straight at Indy into Turn 1 in person, then, as Al Unser Jr. said,  “You just don’t know what Indy means.”
  • The Pagoda: The scoring tower at IMS has always been called the Pagoda and has twice actually looked like one.  When you see the current version in film or in pictures, you do not have to ask where it is.  You know.  That’s iconic.
  • The Wing and Wheel:  Indy’s logo has been around as long as the bricks have.  You don’t change history.  The Wing and Wheel is a simple logo that suggests both speed and history.  I like the fact that speed has always been the calling card.
  • Gasoline Alley: The lane from the garage area to the pits is the original Gasoline Alley.  When you have the original, then you won history.
  • Back Home Again: The song has been sung since 1946.  It’s NOT the state song, but who cares?  It’s the 500 song.
    Back home again in Indiana,
    And it seems that I can see
    The gleaming candle light, still burning bright,
    Through the Sycamores for me.
    The new-mown hay sends all its fragrance
    Through the fields I used to roam.
    When I dream about the moonlight on the Wabash
    Then I long for my Indiana home.
  • Gentlemen, start your engines!: Even though the provenance on this bit of Indy 500 history is a little suspect, let’s just say that Anton “Tony” Hulman owned it like a boss.  It was his, and no one will ever do it better.  I can’t wait to hear it again on Sunday.

Religious icons in history were often mosaics found in ancient churches.  I completely understand.  I hope you liked the little pieces of tile that help make up the picture of the racing shrine I will be visiting this Sunday.  Everyone is welcome.  The last time I checked, you only have to worship speed to step into this cathedral.

What I miss about the Indy 500

Growing older is a mixed bag.  The down side is the inevitable nature of this whole mortality thing.  On the other hand, you accumulate so many wonderful memories.  The down side of that, of course, is the memory loss that comes with aging.  So many memories, so few brain cells.  So why am I sounding such a maudlin note?  The answer is simple: I haven’t lost all my memories of the Indy 500, and it’s an exercise in nostalgia to remember how it used to be.  Here’s my list.

  • I miss the media coverage.  The 500 used to dominate the news cycle in Indianapolis.  From the beginning of May until the awards banquet, both Indy papers, the Star and the News, were filled with all sorts of racing, social, and human interest stories about the 500.  People around the world would subscribe to one or both of the papers.  Indy always began when the papers reported that Larry Bisceglia had arrived to be first in line at IMS.  You expected to read multiple articles every day.  Now you hope you see something.
  • I miss the night before the 500.  Going to 16th Street the night before the race was an EVENT.  You planned for it.  If you were a denizen of the infield, you had to be somewhere near the track the night before so you could get in line on 16th Street to get in the gates.  Good parking places were at a premium both outside the track the night before the race and inside the track the day of the race.  You plotted, planned, faked, and finally pulled into line.  More than once a car pulled out of a parking spot to get in line and was waved on down the street by the police.  It was a contest.  And the party was HUGE.  It was a place to grow up a little each year.  Of course I was relatively unsupervised from the time I was ten, so I learned a lot at an early age.  But that knowledge is worthless now.  The number of people trying to park inside the track has grown smaller because most of the infield parking has disappeared.  I think it’s one of those law of diminishing returns kind of thing.
  • I miss the community that was the infield.  It had an organic vitality that no longer exists.  Check the photos at IndyStar.com to see what the Snake Pit was like in the 70’s. It was the high water mark.  The new third turn dynamic pales in comparison.  That’s not to say the past was all sweetness and light.  It wasn’t.  It was drunk, dirty, and dangerous.  The new corporate Snake Pit is like a ride at Disney World: a lot of fun but still an imitation of the real thing.
  • I miss the characters.  Name one current owner like Andy Granatelli.  You can’t.  Name a driver like A.J. Foyt, Mario Andretti, Lloyd Ruby, Jim Hurtubise, or Jimmy Clark.  They were bigger than life and far from the politically correct drivers of today.  And that’s not an indictment of today’s drivers.  It’s a comment on the power of money and sponsorship.  Today’s drivers are a product of the business of racing.  I think there’s hope with James Hinchcliffe and Josef Newgarden, though.  I hope the corporate suits let them be themselves.
  • I miss “Thirty Days in May.”  The track used to open on May 1st and teams practiced every day until the second week of qualifications was over.  I understand that economics dictated the shortening of the month.  Just because it was the right decision doesn’t mean I have to like it.  It was news to be the first car and driver on the track each year.  There was action every day.  Engines weren’t leased, and there were no mileage limits.  You could run all day, every day if you wanted.  As Eric Hall at anotherindycarblog.com noted,  Happy Hour just isn’t the same, either.  If you arrived at  the track at 5:00 PM, you were assured of seeing SPEED.  Sadly, those days are over.  The two weekends of qualifying were meaningful because the 500 actually was “The Greatest Spectacle in Racing.”  The drivers acted like making the race was the most important moment in their lives because it was.  Quite simply, the whole month of May was the most important and publicized racing time of the year.
  • I miss the crowds.  If the race is the largest one day sporting event in the world, the first day of qualifications might have been the second largest.  Records were broken and reputations were made.  It was its own race.  The crowds on race day are gone now, too.  A ducat to the race used to be gold.  Every seat was sold.  Now the unsold seats show up on TV.  With the lack of parking inside the track, the general admission crowd is also down, and the crowds that used to sit in all four turns and the backstretch are squeezed into the backstretch and the third turn.  And very quietly, IMS is planning on downsizing the NE Vista and at least one other stand.  If these stands were full, or had a hope of being full, IMS would not be tearing part of them down.  The crowd is smaller, and the larger crowd is never coming back.
  • I miss the icons of Indy.  And I know I’m going to miss more of them.  This track just celebrated its centennial, and if those years have taught us anything, it’s that everyone and everything has an arc.  The track, the race, and the drivers all change, yet remain constant in so many ways.  This year we will see a video of Jim Nabors singing “Back Home Again in Indiana.”  One day a new voice will sing that song.  Donald Davidson will continue to amaze us with his encyclopedic knowledge of all things Indy.  Someday there will be a new historian.  Dan Wheldon will not share his pure joy of racing with us again, yet new drivers will always come to 16th and Georgetown to be part of this fabulous tradition.  The voice of Tom Carnegie, whose signature PA call is the title of this blog, will never be heard again.  These arcs are passing or passed.  I do, and will, miss them all.

My father Horace Wilkinson was born May 30, 1913.  Race day.  He loved the 500.  My granddaughter Isabella Wilkinson was born May 29, 2011.  Race day.  I hope my father’s, my son’s, and my love of this event gets passed on to her.  I hope that someday she passes her love of this great tradition on to her children and grandchildren.  Maybe she will tell stories of what she misses most about the race.  Maybe one of those stories will be about me. [1]

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1.  I thought long and hard about what song to connect to this moment.  What song says “remember me” in a moving fashion?  I want to thank Tony Johns at PopOffValve.com for mentioning the band Neutral Milk Hotel in a “Paddock Pulse” comment about my blog .  I checked out the band and found the song “In the Aeroplane Over the Sea” sung by Jeff Mangum.  He wrote this song about Anne Frank after visiting Amsterdam.  Listen to the lyrics and think not only of Dan Wheldon, but of all those we miss in our lives.  Never forget that we race on Memorial Day and what that means. The lyrics expand below the video.   http://www.youtube.com/watch?v=tZuwRORuEyw

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