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Archive for the tag “Super Weekend”

IMS Marketing: Hashtag FTW (for the win)!

I like to pretend I have insight into many things – IndyCar racing, marketing, broadcasting, and event management are just a few of the areas on which I pontificate.  It’s an ancillary benefit of writing a blog.  I have no credentials or resume to support any of my opinions.  So please allow me to offer another unsolicited morsel of my deep understanding of social media.

In some metaphysical way, my blogging and Twitter presence cause people to assume that I actually know something about the power of social media.  In fact, the fine people at IMS were so completely fooled dazzled by my social media cred last year that they asked me to participate in the inaugural Social Media Garage at the 2012 Indy 500.  That participation and my subsequent Social Media Garage activity at the IMS Super Weekend for NASCAR were great insights into how a business begins to incorporate social media into its marketing.

What I observed last year was the initial flailing about as a business tried to connect a relatively new and somewhat uncontrollable method of communication with a marketing strategy that may or may not have been fully fleshed out.  One senior member of IMS management alluded to last year’s Social Media Garage as “dipping a toe in the water” of social media.  It looks like IMS has decided to jump all the way in this year.

The Twitter use of #Indy500orBust (remember, you pronounce # as “hashtag”) is the 2013 social media campaign of IMS to connect to the increasingly mainstream demographic that uses the social media platforms of Twitter and Instagram.  You can go to indy500orbust.com to get the skinny on the campaign.  The marketing team at IMS has connected Twitter to Instagram, a social media photo sharing site.  Not a bad idea to connect the two platforms, especially since Instagram users are decidedly less snarky, judgmental, and reactionary than those on Twitter.  Or so I’ve heard.

The negative reactions I have seen on Twitter (surprise!) make a very valid point about the seemingly cross-purposes of marketing at INDYCAR and IMS.  The #Indy500orBust ads that we saw before and during the Honda Grand Prix of St. Petersburg seemed to promote the INDY 500 at the expense of races at St. Petersburg, Barber Motorsports Park, and Long Beach.  While ticket promotion at those sites is the domain of the promoter, it would seem the series would have a vested interest in promoting the television productions of these races.  If viewership drives sponsorship, then the primary business of INDYCAR should be driving eyeballs to the broadcasts.  Even so, you cannot fault IMS for trying to sell tickets to the 500.  My guess is that the new management team being put in place by Hulman & Co. CEO Mark Miles will be putting more marketing and promotional personnel under one roof to drive advertising dollars, sponsorship, and viewership to both entities.  The long-term viability of the series demands it.

So keep the hashtags coming IMS and INDYCAR!  Continue to connect us to Instagram, and I look forward to using Vine during the month of May this year.  And I’m sure someone in the Snake Pit will be using Snapchat.  If you don’t know what that is, ask a teenager.  It’s the next big thing.  Until the next big thing, that is.

All bark and no bite: social media and IndyCar

Social media has allowed me to have a very small voice in the much bigger world of IndyCar racing.  A few incredibly supportive and intrepid souls regularly read my blog posts, which are almost all opinion pieces that I just make up.  I was even allowed to be a part of the inaugural Social Media Garage at the Indy 500 and the Super Weekend, for which I am forever grateful.  I do minimum research.  I simply watch the races and read what real reporters and insiders discover using real reporting techniques.  I’m just another fan with an opinion.

Social media has allowed me this access.  This blog and my Twitter account (@NewTrackRecord) allow me to pretend that my opinion matters, that what I think will somehow affect IndyCar in some vague but vital way.  It’s not true.  The truth is that what I write, either in the long form blog or the microblog that is Twitter, is read by very few and impacts nobody in IndyCar in any meaningful way.  My opinions mean nothing.  The time and effort it takes to write and comment have no discernible return on investment.  Yet the immediate gratification of publishing my opinions makes me feel like what I have to say has value, even though logic says it doesn’t.  That is the fact of social media.  It makes people believe someone cares about their opinions.

I liken the social media noise of IndyCar to a small yapping dog that just won’t shut up.  It will bark at anything that enters its line of sight.  This furry package of fury is an annoyance, not a threat.  That’s us.  That’s all of us who think our blogs and tweets influence anyone.  People hear us.  They notice us.  They just don’t really care.  Our power, for the most part, lies in simply making noise.  For all of its perceived shortcomings, Track Forum is still the most popular social media site related to IndyCar racing.  Posts often get over 1,000 views, and we are talking about multiple posts daily.  The site says that they have served over 3 million people.  I’m not sure what that means exactly, but it’s a big number.  Even so, the people who post and respond are relatively small, just like that damn little barking dog.

Another set of barks and growls comes from Twitter.  Every decision by IndyCar causes a blowing up of Twitter.  Fire Randy Bernard?  Boom!  Hire Mark Miles?  Boom!  Mention Tony George?  Boom!  Boom!  Boom!  How much actual power does Twitter have?  The few thousand IndyCar fans who are on Twitter are certainly vocal, but can a few thousand influence policy?  Randy Bernard responded to social media.  How did that work out for him?  He made the fatal mistake of thinking he worked for the fans.  I still don’t see a Twitter account for Mark Miles or Jeff Belklus.¹  I’m pretty sure we won’t see them.  They are too important to mingle with the great unwashed.  Our opinions have very little value to them.  Need proof?  Here are some IndyCar Twitter follower numbers compared to NASCAR numbers.

IndyCar

  • Curt Cavin-(@curtcavin)-10,672-Indianapolis Star
  • Marshall Pruett-(@marshallpruett)-7,946-Speed.com
  • John Oreovicz-(@indyoreo)-1,420-ESPN.com
  • Kevin Lee-(@KevinLee23)-5,376-NBC Sports, 1070thefan.com
  • Bill Zahren-(@pressdog)-5,500-pressdog.com
  • Tony Johns-(@TonyJWriter)-4,2016-RacingPress.com
  • George Phillips-(@oilpressureblog)-1,084-oilpressure.com
  • Zack Houghton-(@indycaradvocate)-1,871-indycaradvocate.com
  • Robin Miller-Not on Twitter-NBC Sports, Speed.com

NASCAR

  • Marty Smith-(@MartySmithESPN)-73,460-ESPN
  • Jeff Gluck-(@jeff_gluck)-44,205-USA Today
  • Bob Pockrass-(@bobpockrass)-42,294-Sporting News
  • nascarcasm-(@nascarcasm)-32,341-SB Nation
  • The Orange Come-(@TheOrangeCone)-25,8110
  • Terry Blount-(@TerryBlountESPN)-8,619-ESPN

Notice a difference?  The IndyCar media added together do not equal the attendance of even the most poorly attended IndyCar event.  Once again, for all the effort, only the hard-core fan is listening.  And IndyCar cannot build a future by listening to the hard-core fan.  The future lies in grabbing the interest of fans who are not currently interested in the series.  The numbers of followers for NASCAR media dwarfs IndyCar, including an inanimate object and someone with a name that people cannot pronounce.²  And please explain to me how Robin Miller, a leading media voice on IndyCar, is not on Twitter.  Promotion of the series and yourself is part of the currency of the media. Being a curmudgeon only goes so far.  IndyCar is clearly losing the promotional war.  Nobody is listening.

As far as blogs go, I don’t have access to the number of daily, weekly, or yearly hits at sites other than mine.  And since I have already stated that doing deep research to illuminate my opinions does not happen, I am not planning on asking for them.  Suffice it to say that the page views probably reflect a ratio similar to the numbers listed here for Twitter.  Only the hard-core are seeking information on IndyCar.

These same numbers apply to driver followers on Twitter.  With the exception of a certain Brazilian, NASCAR blows IndyCar away.

IndyCar

  • Tony Kanaan – 577,197
  • Helio Castroneves – 78,078
  • Dario Franchitti – 85,188
  • Scott Dixon – 49,613
  • Simon Pagenaud – 9,420
  • Marco Andretti – 52,534
  • Graham Rahal – 43,941
  • James Hinchcliff – 26,310
  • Pippa Mann – 12, 387
  • IndyCar – 79, 309

NASCAR

  • Danica Patrick – 696,431
  • Brad Keselowski – 358,456
  • Jimmie Johnson – 352,061
  • Jeff Gordon – 348,567
  • Mark Martin – 130,407
  • Ricky Stenhouse Jr. – 67,442
  • NASCAR – 882,334

The numbers speak volumes.  IndyCar is not a mainstream sport in the way that NASCAR is.  Nobody is listening.  Nobody is watching.  And other than the few hard-cores left, nobody seems to care.  The followers for @IndyCar and @NASCAR tell the story.  We are outnumbered by over 10-1.

IndyCar continues to make efforts through social media, though.  The series has produced a series called The Offseason on YouTube, once again attempting to use social media to promote the brand.  The series, a take-off of The Office, stars Will Power, James Hinchcliffe, Josef Newgarden, and Charlie Kimball as they work in the IndyCar offices.  The writing, like my blog, lacks a coherent theme and plot, but at least IndyCar is trying to generate interest.  The numbers, however, are not encouraging.  According to YouTube, episode one garnered 28,784 views.  Not bad, but the numbers for the following episodes have decreased significantly.  Episode seven has 2,126 views.  Probably not quite the viral hit IndyCar had in mind.  Kudos for the effort.

What’s the point of all this?  Right now, IndyCar can ignore the barking dog that is social media.  We affect very little and IndyCar knows it.  But to ignore the future of social media is shortsighted.  Simply put, IndyCar needs to put all its effort into finding new young fans to grow a base that is currently shrinking.  Using social media in all of its forms, some not yet invented, to attract and engage these fans is an absolute necessity if IndyCar plans to connect to new followers who use these mediums as their primary sources of information, entertainment, and engagement.  Social media cannot be ignored or marginalized.  To do so is to risk the future of the series.  Even though social media at this time is just a chihuahua nipping at the heels of IndyCar, it is on its way to being a pit bull in the future.  IndyCar can afford to ignore the noise of the remaining hard-core fans on social media; we are small potatoes.  It cannot afford to ignore the future fans who will use this media as their primary source of information about everything.  IndyCar’s marketing efforts must be directed at these future fans, and social media must be a primary focus for delivering these marketing efforts.

Marshall McLuhan, a philosopher of communication theory, famously said, “The medium is the message.”  I hope IndyCar gets the message about social media loud and clear.  It’s a brave, new world out there.

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1.  In fairness, Doug Boles (@jdouglas4), the new COO of IMS, is active on Twitter.  As the former VP of communications at the Speedway, I think he understands the value of social media in the future.

2.  Just to be clear, I know @nascarcasm, an Indy native, and he is not only a great guy but is also a smart, snarky observer of all things NASCAR and IndyCar.  That doesn’t make his name any easier to pronounce, though.

Ten Worthless Opinions – Stranger in a Strange Land Redux

Well, I did my tour of duty in the Social Media Garage at the Super Weekend at Indianapolis Motor Speedway.  Met some great people, had a few laughs, got caught in the rain, and saw “the other side” of racing.  I have attended 44 Indianapolis 500’s; this was my  first Crown Royal Presents the Curtiss Shaver 400 at the Brickyard Powered by BigMachineRecords.com.  OK, I copied and pasted the name of the race because GOOD GOD, THAT’S A LONG NAME AND WHO THE HELL IS BIGMACHINERECORDS.COM, ANYWAY.  With that said, I will refer to the race as the Brickyard 400 from now on.  You’re welcome.  Here is the tale of an innocent IndyCar blogger/social media neophyte as he observes and reports on the monolith we call NASCAR.  These are the WO’s (worthless opinions) on his experience.

1.  I thought I had at least a working knowledge of the power of social media.  Untrue.  I am a babe in the woods compared to Jessica Northey, Jenny DeVaughn, the myth that is nascarcasm, and the Idaho weatherman known as Brian Neudorff.  At the Indy 500, my Social Media Garage brothers and I merrily tweeted and blogged our way through the month of May, never once saying the word “impressions.”  It seems that this word is a vital component to judging just how valuable a Twitter account or blog is to someone.  The names listed above have MILLIONS of impressions.  Jessica Northey already has business plans to make these impressions pay.  The two bright things I did this weekend were to shut up when they were explaining the power of social media to me and to ask questions after they stopped talking.  I know nothing, but I’m interested in this stuff.  I suggest all users of Twitter start tracking their metrics.  And by the way, I would LOVE for you all to re-tweet my idiotic comments on Twitter.  It seems that is of value.

2.  People are always ragging on the yellow shirts at IMS.  They yell, blow whistles, and generally brook no argument.  When alcohol induced stupidity by the fans is not involved, I have found the majority of these men and women to be friendly and helpful.  The rest, of course, are petty tyrants and martinets.  Do the workers at IMS really have a sense of humor?  Check out this sign I saw as I entered the track on Sunday.

Love it, right?  Good stuff.

3.  I knew I wasn’t in Kansas anymore when I walked down the merchandise trailer row.  I counted over 30 trailers hawking hats, shirts, baby apparel, models, scanners, and various and sundry cheaply made and overpriced items that a person does not need.  EVERY name driver has a trailer.  IndyCar cannot compete.  I continued my tour and came to a trailer that had a giant picture of Jeff Gordon wearing camouflage posing with what appears to be a large, dead elk.

This trailer was selling nothing but camouflaged team and driver gear.  I have never seen this merchandise at an IndyCar race.  I think we are appealing to a different demographic.  Of course I now have a Tony Stewart camouflage hat to wear golfing.  Stylish.  When in Rome…

4.  The Continental Tire Series, with its production based cars and “gentlemen drivers,” and the Rolex Series both put on damn good shows on Friday.  They run in the rain!  I consider myself an Indy guy, but I have no problem with Indy hosting other series.  It’s their track and their business.  Make some money so the IndyCar series stays strong.  Keep these races.

5.  The Indy 500 has its share of drinkers, tattoos, mullets, and boorish behavior, but I’m pretty sure the per capita on these belongs to NASCAR.  I’d bet the 500 leads in total arrests, but I’ll have to go the over on NASCAR with concealed weapons.  It’s a different crowd.  A strong need to root against someone seems to exist in stock car racing.  You not only rabidly pull for someone, you just as rabidly pull against an opponent you perceive to have done your driver wrong.  I’m convinced you could get shanked in the lavatory for wearing a Juan Pablo Montoya shirt if he had just wrecked Junior.  Or maybe just for wearing a Juan Pablo Montoya shirt.  And I’m just talking about the women’s lavatory.  It’s a rough crowd, particularly for my refined tastes.

6.  How about that race?  Be honest with me.  You took a nap, didn’t you?  In a race to race comparison, the Indy 500 laps the Brickyard 400.  Indy had lead changes, charges through the pack, and a last lap dive bomb in Turn One that THRILLED the crowd.  I get it that NASCAR has more pit strategy with 2 or 4 tires and all the adjustments you can make during a race.  In my opinion, it’s a product of a relatively low-tech series that is just coming to grips with its “shade tree mechanic” past.  Still figuring that fuel injection out, huh?

7.  Give credit where credit is due, though.  The traveling carnival that is NASCAR dwarfs the IndyCar show.  NASCAR is BIG.  They have a mass of haulers just for the series gear.  The downside to that is NASCAR has a very high overhead as a series in a very bad economy.  IndyCar’s more streamlined product may be in better shape to weather the economic storm.  IndyCar is lean.  NASCAR  has to feed the bulldog EVERY week.

8.  Traffic in the Brickyard 400 Social Media Garage was much stronger than the Indy 500 traffic.  Even though the room was hidden this week, a good number of NASCAR fans came in to check it out.  This second iteration of the SMG was also better suited to move people from entrance to exit.  Also, the Brickyard 400 brings the local Indy 500 fans.  It was good to see so many of my social media friends, especially those that had Fuzzy’s Premium in a chilled flask.  Cheers, friends.  I was hoping people were stopping in to see me, but I have a suspicion the air conditioning was the main attraction.

9.  One of the highlights of the Social Media Garage was when Chevrolet brought Jimmie Johnson, Jeff Gordon, and Tony Stewart in for special wristband interviews.  Doug Boles, VP of Communications conducted a very professional Q and A.  The drivers were relaxed, engaged, and funny.  When I asked Gordon if he ever wanted to get back in the sprints and midgets, he said he gets the itch every time he sees a race, and he plans to attend the Knoxville Nationals this year.  Loved that answer. When Tony Stewart was asked what he does when it rains, he said, “I try to get somewhere out of the rain.”  He said it with a smile.  When I asked him what car or formula had the steepest learning curve, he said the winged sprint cars he’s racing now are the hardest to learn because the left side digs in going through the corner, not the right like the non-wings.  The guy is a flat racer.  Johnson talked about moving from bikes to buggies to stock cars.  Basically, he has been in a stock car since his teens.  It’s all he knows.  All three love Indy, and it shows.

10.  NASCAR drivers are rock stars.  They can’t walk anywhere without a crowd forming.  One thing I like about the 500 is that the fans respect the drivers as they walk from place to place.  If they stop, then of course the fans will ask for autographs, but it’s not a free-for-all with drivers ducking for cover.  I like the more mature reaction of the IndyCar fans.

Let me just give credit where credit is due.  Cassie Conklin is the IMS person in charge of new media.  The social media people who come in (like me) are pains in the neck.  Cassie’s a saint.  Pippa Mann stopped in and was her usual friendly and professional self.  What an ambassador for IndyCar.  Jarrett Peyton, the son of Walter Payton, stopped in with his amazingly positive personality to just hang out and talk.  Ashley Stremme, wife of NASCAR driver David Stremme, stopped by to chat with Jessica Northey and stayed to talk racing.  She grew up in a racing family and drove dirt modifieds.  She had interesting comments on being a one car team struggling to find sponsorship.  I’m now a fan.  Last, but not least, Todd and Cary Bettenhausen, the twin sons of Gary Bettenhausen, were in all three days helping visitors to the SMG experience iRacing.  Every kid that needed it got positive and friendly instruction.  And the boys had some racing stories to tell.  IMS history was right there next to me.  My opinions may be worthless, but the experiences I’ve had this year through IMS, Twitter, and this blog have been far from that.  Sometimes that stranger mentioned in the title finds a home.

Super Weekend – Did IMS Really Lose Her Virtue: A Mother’s Story

The purists at Indianapolis Motor Speedway shake their gray heads and mutter to themselves whenever the topic of other series racing at the stately matron at 16th and Georgetown comes up.  The purists, like the children of a widow, want their wealthy and popular mother to act her age.  They see the Indianapolis 500 as their father, whose sainted memory should be forever put on a pedestal, so his adoring family – presumably dressed in frock coats, vests, and cravats – can genuflect at his spatted feet.  The future?  Godfrey Daniels, my good man, we here in Indianapolis live firmly in the past.  They believe Mother IMS should stay home and entertain her old friends at afternoon tea.  Well, guess what?  Mother snuck out the back door while they were trying to decide what was best for her.

And luckily for racing fans she did.  The old gal refused to be put out to pasture because others knew what was best for her.  She took off those gray rags and those hideously sensible black shoes and put on leopard print stretch pants, stiletto heels, and the brightest red lipstick she could find.  But you know how people talk.  Mama Indy had some, how do we politely say it, “gentlemen callers.”  The first was that France boy from down south.  He wooed her with promises of more money and prestige, even though he was what we call nouveau riche.  His family didn’t have the right connections, but he was loaded.  And that money would come in handy as a family rift with the Champ Car side of the family was on the horizon.  So Mother Indy hooked up.  And what’s wrong with that?  After him, she took up with that Bernie boy from England, and that caused quite a stir because she had to build him a new place on the family compound.  And then she had the audacity to run around with motorcyclists.  The purist family was aghast.  But she wasn’t done.  She brought in a support series for the man from the South, and she started keeping company with some young college types that call themselves “gentlemen drivers.”  Her purist family could hardly show their faces in public anymore.  How could their mother treat them this way.  Did she have no shame?

The simple answer is that shame, virtue, modesty, and tradition have nothing to do with what the Indianapolis Motor Speedway has done since 1994, when it hosted the first Brickyard 400. It has done what any business is supposed to do for its owners: make money.  And why is that a crime?  The purists say that the tradition of the Indianapolis 500 is paramount; there should be one race only.  Carl Fisher, the architect of the Indianapolis Motor Speedway, ran a series of events, including ones for motorcycles and balloons, and his first races put the cars in classes, very much like the support series for Formula 1 and the Rolex and Continental Tire Series.

Does the old lady look lonely when only 50 thousand of her friends show up for a party that can seat 250,000?  Absolutely.  Should perception be the deciding issue on hosting these events?  Absolutely not.  The bottom line for hosting an event should be the bottom line.  If it make financial sense to host a race, then host it.  Fenway Park is Fenway Park.  They play baseball, hockey, and host concerts there.  It’s the same for Wrigley Field.  I’m pretty sure the Kentucky Derby at Churchill Downs is not the only time the horses run in Louisville.  The Derby first ran in 1875 and the traditions (including mint juleps and ugly hats) seem to hold up pretty well with other events running on the same track.  Tradition can survive change.  It has to.

So the next time a new suitor comes knocking on Aunt Indy’s door, don’t purse your lips, look over the top of your glasses, and cluck a tsk, tsk.  Give her a big grin and shout “You go, girl!”  Tradition be damned.  Have fun.

Stranger in a Strange Land

Will all due apologies to science fiction writer Robert Heinlein and his seminal book Stranger in a Strange Land [1], that title sums up how I feel about being in the Social Media Garage for the Super Weekend.  First and foremost, I am an open-wheel fan.  Something about IndyCars, sprints, midgets, F1 and other open-wheel formulas just does it for me.  Don’t get me wrong, though.  I am a racing fan.  I enjoy the NASCAR series, even though the recent iterations of the Sprint Cup seem somewhat less than dynamic.  I know, I’m sure if someone took the time to tutor me in the esoterica of Sprint Cup aerodynamics, pit stops, and strategy then I would come to the light, drink the Kool Aid, and don a wardrobe of Tony Stewart shirts and hats.  It just hasn’t happened so far.

That begs the question of what the hell I’m doing in the NASCAR Super Weekend Social Media Garage.  Basically, I am loud, opinionated, and willing to embarrass myself in public.  I am sure IMS mentioned how important that is when they recruited the other social media types for the weekend.  I am still figuring out my persona for the weekend.  The fact is, I’m an Indianapolis Motor Speedway guy.  I know its history, its cultural meaning, and the good places to eat and drink in the area: an IMS idiot savant, so to speak.  I am offering my services to any blogger/social media expert/passerby who wants to talk Indy.  I might even be willing to listen to other opinions about racing.  But don’t count on it.

The reality is that fenders are OK with me.  I spent last Friday and Saturday at Anderson Speedway, a quarter-mile high-banked asphalt track watching three different series of stock cars (JEGS Crate Late Models, McGunegill Engine Performance Late Models, and the ARCA CRA Super Series in the Stoops Freightliner-Quality Trailer Redbud 300) race and, I had a blast.  Support your local grass roots racing by attending the show at your local track.  And the tenderloins were as big as hubcaps.  Don’t believe me?  Check it out.  That’s a full size plate.


That’s the kind of information I bring to the Super Weekend Social Media Garage.  It’s just another service provided to fans here at New Track Record.

The truth is I really like the NASCAR drivers who wheeled midgets and sprints as their paths to the big time.  I’m a fan of Tony Stewart, Jeff Gordon, and all the others who know what it means when they see a t-shirt that says “Slide or Be Slid.”  Even though I’m a stranger who will be attending my first NASCAR race after being in the crowd for 44 Indy 500’s, I don’t really think it will be that strange a land.  It’s still Indy.

See you in the Social Media Garage.  I will try to send out a lie post or two every day.  You can also follow my ramblings on Twitter @NewTrackRecord.

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1.  Want to know more about Robert Heinlein?  This link takes you to the Heinlein Society site.  Don’t worry.  He’s no L. Ron Hubbard, and no pseudoscientific religion has formed around him.  I doubt Tom Cruise or John Travolta have ever read his stuff.  I do love his philosophies, though.  I recommend you read Time Enough for Love.  http://www.heinleinsociety.org/rah/index.htm

Ten Worthless Opinions – Ennui Edition

*Deep sigh*  No IndyCar race this weekend.  And since I like racing, I tuned in to the TNT coverage of the NASCAR race at New Hampshire.  *Deeper sigh*  The WO’s (worthless opinions) just keep bubbling up, even with NASCAR as the impetus.  I don’t even have a theme for this week’s WO’s unless moodiness counts.  Hence the ennui.  Here are a few debris caution opinions for you.

1.  Just looking ahead, the Indianapolis Motor Speedway has displayed an enormous lack of common sense and a disturbing disregard for its reputation by inviting me back to reprise my role as a blogger/mechanic/village idiot in the Super Weekend Social Media Garage.   Again, my reputation as shill-for-hire has resulted in access and credentials in lieu of any monetary considerations.  I’m still trying to get a grip on my persona for the weekend.  Should I have a supercilious smirk because I believe IndyCar is the most entertaining racing series in America?  Should I ask tough questions regarding the relatively boring style of racing and the heavy-handed management of the series?  Should I just drink the Kool-Aid and shut up?  Decisions, decisions.

2.  I am looking forward to meeting my Super Weekend SMGarage compadres at Indy.  Their Twitter followers, and one can only assume their blog hits, absolutely dwarf mine.  As a public service, I will include their Twitter numbers, Twitter links, Twitter profile, and other links.

  • Jenny DeVaughn (@JennyDeVaughn, 11,685)  Pay-It-Forward Social Media Manager at @WasteManagement, Relationship Builder, Digital Marketer, Mobile Geek + a traveling NASCAR Fan. Views are my own.  Atlanta, GA · http://socialprecision.com
  • nascarcasm (@nascarcasm, 19,827)  Motorsports follower with poor sportsmanship. Reliable source of misinformation. SBNation.com contributor. Can’t pronounce his own Twitter handle.  Indianapolis · http://sbn.to/ntPE8Y
  • Brian Neudorff (@NASCAR_WXMAN, 10,804)  Unofficial NASCAR Meteorologist providing accurate weather forecast for Sprint Cup, NNS, & Camping World Trucks each week on Twitter & SBNation.comTwin Falls, ID · http://wx-man.com/NASCAR

3.  I will compliment NASCAR on its partnership with Twitter.  Even though they seem to use it as another pit reporter, the quick access to information from multiple sources almost simultaneously will, if used correctly, make broadcasts better.  IndyCar and IMS should go to school on this partnership.  It will be interesting to see if the Social Media Garage at the Super Weekend will be marginalized in any way because of this partnership.  I wonder if the NASCAR Twitter feed will hook us up.  It would be an entertaining mistake choice.

4.  IndyCar managed to stay in the news with the “resignation” of Marc Koretzky as COO of IndyCar.  This might have been more interesting if we knew who he was, what he did, and what really happened.  Talk about a kiss off.  The rather terse press release basically said…well, it basically said nothing.  It could be translated as “don’t let the door hit you…” or, in a more modern vernacular, “AMF.”  In any case, we can speculate on what happened.  Either someone was not getting the job done, someone was left standing when the tune stopped in the game of musical chairs on the responsibility for the China race, or a purge to consolidate power in the IndyCar/IMS semi-dysfunctional family took place.  Or all of the above.  You can assume that politics in the IndyCar “bag of snakes” is ongoing.  I do hope that a kiss-and-tell book will be written someday.  I would stand in line for a signed copy.

5.  I attended the opening race of Indiana Sprint Week at Gas City I-69 Speedway Friday night.  Great show and a great crowd.  IndyCar needs the passion of these fans.  People from California, Colorado, and other states travel in RV’s to each of the races in the series.  After watching both, I have decided that I really like the wingless sprint cars.  They may not be as fast in and off the corners as their winged brethren, but they are fun to watch.  Go all grass roots this weekend and attend your local show, whatever they race.

6.  Bryan Clauson is the MAN in USAC.  And it’s possible that his being from my hometown of Noblesville, Indiana has nothing to do with this opinion  In the heat race at Gas City, he came from the back to the front, went over the cushion out of turn two, and came back to finish second.  In the feature, he rode the cushion to finally get by Levi Jones for the win.  Exciting stuff.  Would love to see him at Indy again next year.

7.  More short track props.  At Kokomo for Indiana Midget Week, we dined on pork chop sandwiches and $2.00 beer.  At Gas City, the beer was $2.50, but they had breaded tenderloins.  I am not a snob.  Even though these were frozen fritters, they were perfect with pickles, onions, and mustard.  I love it when the locals don’t try to gouge the fans at the big event.  Call it Hoosier Hospitality.

8.  Speaking of tracks, there was an interesting back-and-forth on Twitter this week between Randy Bernard and Brandon Igdalsky, president of Pocono Raceway.  Very flirtatious.  Almost uncomfortably so.  In any case, the series needs ovals, and they need the East Coast.  Let’s face it, IndyCar just needs friends, preferably friends with benefits, particularly if those benefits include an oval on which to race.  What will it take to make this happen?  Most likely IndyCar will be asked to make financial concessions.  Poor IndyCar is over a barrel.  The promoters smell blood (or money) and want a sweetheart deal.  IndyCar just got torched when China walked without leaving a deposit to soothe the burn.  The paddock sharks are circling IndyCar management, smelling the same blood.  IndyCar needs to cement a calendar for 2013 as soon as prudently possible.  I hope 19, as mentioned by Randy Bernard, is the number for next year.  A casual fan will find something else to do if the races are this sporadic.  It’s even tough on the hard-core fans.  I mean, I’m being forced to ignore NASCAR while I type this.

9.  Even though I believe Canada is a great market (anywhere that wants IndyCar is a great market), Toronto, followed by a week off, followed by Edmonton is a ratings and news cycle disaster.  As far as the media is concerned, IndyCar will cease to exist for three weeks.  After Edmonton, IndyCar has another week off, a race at Sonoma, and then THREE weeks off.  IndyCar has three races in seven weeks in the middle of the summer.  Thanks, China.  One more reason to buy American.  IndyCar has to build momentum by building the summer schedule.  And I know I’m preaching to the choir.

10.  Here’s a shout out to the Saturday morning coffee club of Zack Houghton (aka IndyCar Advocate), Eric Hall (aka anotherindycarblog), and Steve Wittich (aka Steve Wittich).  So far this year, some member of this illustrious group has attended Barber, Indy, Detroit, Milwaukee, Iowa, and Toronto.  It makes for some interesting conversation and not a little flat-out lying.  This past Saturday, the group decided that green/white/checkered has no place in IndyCar.  And that’s definitive.  I’m sure our opinion will influence policy.

There you go.  Take IndyCar away from me, and you get this kind of moody, self-serving drivel.  That’s reason enough to have a full summer schedule next year.

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